Product Advertising API
Developer Guide (API Version 2013-08-01)


Overview of Product Advertising API

Amazon has developed a world-class web service that millions of customers use every day. As a developer, you can build Product Advertising API applications that leverage this robust, scalable, and reliable technology. You get access to a lot of the data used by Amazon including the items for sale, customer reviews, seller reviews, as well as most of the functionality you see on, such as finding items, displaying customer reviews, and product promotions. In short, Product Advertising API operations open the doors to Amazon's databases so that you can take advantage of Amazon's sophisticated e-commerce data and functionality. Build your own web store to sell Amazon items or your own items.

Best of all, Product Advertising API is free. By signing up to become a Product Advertising API developer, you join the tens of thousands of developers who are already realizing financial gains by creating Product Advertising API-driven applications and web stores.

How Product Advertising API works

  1. Your application uses the Product Advertising API to display item descriptions, images, and reviews to your customers.

  2. Customers shop and add items to their shopping cart.

  3. When the customer is ready to purchase the items, your application sends an HTML form to Product Advertising API and Amazon completes the purchase by getting purchase information, such as payment method and shipping address. Amazon then fulfills the order by shipping the items.


This guide is intended for developers who want to build an e-commerce storefront that sells items listed on, or an application that helps others build e-commerce storefronts.

Required Knowledge and Skills

Use of this guide assumes you are familiar with the following:

If you are an Amazon Associate and are looking for more general information, go to Amazon Associates Tools for Every Site.

How This Guide Is Organized

This guide is organized into several major sections described in the following table.

InformationRelevant Sections
Conceptual information about the Product Advertising API Terminology and Basic Concepts
Programming Reference—Provides task-oriented descriptions of how to use and implement Product Advertising API operations. Programming Reference
API Reference—Describes Product Advertising API operations, response groups, locales, and parameter constraints. API Reference
Describes the changes in this document since its last publication. Document History