Product Advertising API
Developer Guide (API Version 2011-08-01)
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Becoming an Associate

To become an Associate, go to the Amazon Associates main page for your locale. Note that one of the requirements for becoming an Associate is that you furnish the URL of your site. If your site is not yet public but you want to test against the API, you still need to supply a URL as part of registration.

Getting Your Associate Tag

When you register as an Amazon Associate, an Associate tag is sent to you by return email. An Associate tag, also known as an Associate ID, is an automatically generated unique identifier that you will need to make requests through the Product Advertising API. When you log in to the Amazon Associates website for your locale, the page that you are directed to includes a message that says "Signed in as" followed by your Associate tag.

Getting Your Key Pair

Once you have registered as an Amazon Associate, you will need a key pair, consisting of an access Key ID and a secret key.

To get your AWS Access Key ID and Secret Access Key

  1. Go to or the appropriate site for your country as shown in the table below.

  2. Click Sign Up, and then sign in with the credentials for your Product Advertising API account. These credentials are the same as those for your Amazon Associates account.

  3. On the Welcome page, click Manage Your Account.

  4. Under Access Identifiers, click Click Here.

Once you have obtained your key pair, you can make calls to the Product Advertising API.