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When you've completed testing of your product and want to let customers buy it, you can advertise your product through AWS. AWS doesn't automatically advertise your product or purchase URL anywhere; it's up to you to do it.
To advertise an Amazon S3 application
Post information about the application in the Solutions Catalog on the AWS Developer Connection site.
To advertise an Amazon EC2 paid AMI
For information about co-marketing your product with AWS, go to the co-marketing area of the Developer Connection site.