Amazon DevPay
Developer Guide (API Version 2007-12-01)
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Changing Pricing

This section describes how you change your Amazon DevPay product's price.

Note

If the product is for Amazon EC2 AMIs, all of the information in this section also applies to changing the product's configuration (e.g., which Amazon EC2 regions, environments, or instance types the DevPay product covers). For more information about DevPay product configuration, see Set Up Your Product's Configuration and Price and Changing a Product's Configuration.

About Price Changes

You can change the pricing for a product that already uses Amazon DevPay. When you change pricing for your product, the change affects all customers—both existing customers and new ones who sign up for your product. You cannot change the price just for new customers signing up while leaving existing customers on the original price.

The timing of a price change affects all customers at the same time; it is not on a per-customer basis relative to the customer's sign-up date. In other words, you can't set up a price change to automatically occur six months after the customer signs up.

When you set up a price change, you provide the new pricing information and dates related to the change, as described in the following sections. You can have only one pending price change. For example, you can't schedule a price change for June 1 and at the same time schedule a price change for September 1. You must wait for the June 1 price change to occur before you can schedule another price change for the product. Or, you can cancel the June 1 price change and schedule a new one for September 1.

Note

Price changes occur on Coordinated Universal Time (Greenwich Mean Time).

General Process for a Price Change

1

You schedule the price change. You don't need to get prior approval from AWS for a price change. You should keep in mind all the pricing guidelines when determining your new price (for more information, see How Do You Set Your Product's Price?).

2

Amazon Payments sends a notification e-mail to your existing customers making them aware of the upcoming price change.

3

The price change takes effect, and Amazon Payments sends a confirmation e-mail to your existing customers confirming that the price change has occurred.


The timing of the steps is discussed in the following section.

Important Dates Related to Price Changes

When you request a price change for your product, you must specify two dates:

  • E-mail Notification—When you want Amazon Payments to send the notification e-mail (to tell your existing customers about the upcoming price change)
  • Effective Date—When you want the price change to go into effect

You can schedule a price change up to 180 days before the effective date.

For information about how a price change and the preceding dates affect the pricing information displayed to new customers signing up for your product, see New Customers Who Sign Up.

Passive vs. Active Authorization

You must specify whether the price change requires passive authorization or active authorization from your existing customers. We recommend you use passive authorization whenever possible because it is a better experience for your customers.

Passive Authorization

Existing customers receive the notification e-mail from Amazon Payments regarding the upcoming price change and don't need to take any action to accept the price change. For the e-mail template, see When You Schedule a Price Change with Passive Authorization. They are switched automatically to the new price on the effective date. The notification e-mail includes a link to the Application Billing page where they can cancel if they don't want to accept the price change. For information about customer cancellation, see Customer Cancellation.

You have the opportunity to modify a portion of the e-mail's contents when you schedule the price change. We recommend you include information about the consequences of canceling. For example, if your product stores images for your customers, let your customers know their access to those images will be discontinued when they cancel. For the template we use for the e-mail, see When You Schedule a Price Change with Passive Authorization.

Timing

You must specify a notification e-mail date that is at least 14 calendar days before the price change effective date.

Active Authorization

Existing customers receive the notification e-mail from Amazon Payments regarding the upcoming price change, and they must actively accept the price change by going to the URL provided in the e-mail. For the e-mail template, see When You Schedule a Price Change with Active Authorization.

Customers who instead choose to immediately cancel their service have their access to the product canceled immediately. They receive a refund for any unused portion of the monthly charge. They also receive an e-mail when their access is canceled. For the e-mail template, see If the Customer Cancels Use of Your Product.

Customers who don't accept or cancel by the time the price change takes effect have their access to the product canceled when the price change takes effect. They receive a refund for any unused portion of the monthly charge. They also receive an e-mail when their access is canceled. For the e-mail template, see If the Customer Doesn't Accept the Price Change by the Deadline, Causing Cancellation. If they want access to the product again, they must sign up for it again. If your product has a one-time charge, we assess that charge again when they resubscribe.

As previously mentioned, we send an e-mail to your existing customers requesting they take action to accept the price change or cancel. You have the opportunity to modify a portion of the e-mail's contents when you schedule the price change. We recommend you include information about the consequences of canceling or taking no action. For example, if your product stores images for your customers, let your customers know their access to those images will be discontinued if they cancel or if they haven't taken any action when the price change takes effect.

Timing

You must specify a notification e-mail date that is at least one calendar day before the price change effective date.

Changing Your Product's Pricing

Use the following procedure to change the pricing for your product. At any point before the price change goes into effect, you can edit the information you submitted.

Important

If you edit the information after the e-mail notifications have already been sent, a new round of e-mail notifications must be sent that reflect your edited information. If you're using passive authorization, during editing you must specify new dates that meet the 14-day requirement.

To set up a price change

  1. Go to your DevPay Activity page at http://aws.amazon.com/devpayactivity.

  2. When prompted, log in with the AWS developer login you used to register the product with DevPay.

  3. In the table displaying the activity for the product, click Change Pricing.

  4. Follow the instructions presented to you to provide the new pricing information and specify dates for the price change and the corresponding notification e-mail.

Canceling a Pending Price Change

You can cancel a pending price change up to the day before the effective date. If the e-mail notification informing your customers of the upcoming price change has already been sent, Amazon Payments sends another e-mail notifying your customers of the cancellation. For the e-mail template, see When You Cancel an Upcoming Price Change.

To cancel a pending price change

  1. Go to your DevPay Activity page at http://aws.amazon.com/devpayactivity.

  2. When prompted, log in with the AWS developer login you used to register the product with DevPay.

  3. In the table displaying the activity for the product, click View Product Details.

  4. In the area where the upcoming price change information is listed, click Delete Pricing Plan.

If you're canceling the price change before the e-mail notification alerting your customers has been sent, the price change is deleted and you see a confirmation page.

If you're canceling the price change after the e-mail notification alerting your customers has already been sent, you are first prompted to review the new e-mail that will go to your customers to alert them of the cancellation, and then you receive a confirmation page.

Your Customers' Experience of a Price Change

How existing customers are notified of and accept a price change is covered in the section Passive vs. Active Authorization.

If your product has a one-time charge and you increase or decrease that charge, existing customers are not affected. The change to the one-time charge only applies to customers who sign up after the price change takes effect.

With either passive or active authorization, customers might decide to cancel use of your product because of the price change. Customers' access to your product is discontinued immediately, and they receive a refund for any unused portion of the monthly charge. For more information, see Customer Cancellation.

Effect of a Mid-Month Price Change

If the price change occurs in the middle of a month, the customer's Application Billing page (which shows usage and billing information) displays the old and the new pricing information separately. The customers' bills are affected as follows:

  • If the monthly charge increases—Your customers are not billed for that increase until the next regular monthly billing cycle; however, they'll be charged a prorated amount at that time.

    For example, if your product's pricing increases on April 15, the customer isn't billed for that increased monthly charge on April 15. Instead, on May 1, they're billed to cover the increased monthly charge for April 15-30 and also to cover the entire monthly charge for May.

  • If the monthly charge decreases—Your customers are refunded the net prorated amount at the time of the price change.

    The confirmation e-mail that indicates the price change has taken effect includes information about the refund.

If your product has tiered prices for any of the usage-based components, we always consider the customer's total usage for the month when determining how to charge the customer before and after the price change. For more information, see Price Changes with Tiered Pricing.

New Customers Who Sign Up

The experience new customers have of a price change depends on when they sign up. The following figure and table describe new customers' experience at different points during the process of a price change.

Customer experience of price change
Time Point When New Customers Sign Up Customer Experience

A

Before you schedule a price change

During sign-up, customers see the original pricing.

B

After you schedule a price change, but before the e-mail notification goes to existing customers

During sign-up, customers see the original pricing. They receive the e-mail notification like everybody else.

C

After the e-mail notification goes to existing customers, but before the price change effective date

During sign-up, customers see the original pricing, and the new pricing and when it takes effect. If your price change requires active authorization, the customer's purchase of the product implies authorization of the price change.

D

After the price change effective date

During sign-up, customers only see the new pricing.