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Amazon Mobile Analytics
User Guide

Active Users Tab

The Active Users tab displays trend charts for the following:

  • Daily Active Users (DAU) – Users who used your app on a particular day.

  • Monthly Active Users (MAU) – Users who used your app in the previous 30 days.

  • New Users – New users who used your app on a particular day.

  • Sticky Factor – Fraction of monthly users using your app on a particular day. For example, a Sticky Factor of .25 means that on a particular day, 25% of your users from the previous 30 days used your app.