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Amazon Mobile Analytics
User Guide

Generating Mobile Analytics Events

Information about user engagement in your app is sent to the Mobile Analytics service using events. The events needed to produce the basic analytics reports in the console are collected and sent automatically as long as a session is active. There are two types of events your app can generate in addition to those generated automatically:

  • Monetization events

  • Custom events

Monetization events are specialized events used to report on monetization activities in the app, such as in-app purchases. Custom events are those you create to monitor activities specific to your app, such as completing a level in a game, posting to social media, or setting particular app preferences. An app can have up to 1,500 unique custom events.

Naming Custom Events

When naming custom events, do not begin event names with an underscore (_). Events with names beginning with an underscore are filtered out.