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Amazon Mobile Analytics
User Guide

Overview Tab

The Overview tab displays at-a-glance summaries of:

  • Daily Active Users (DAU) – Users who used your app on a particular day.

  • Monthly Active Users (MAU) – Users who used your app in the previous 30 days.

  • New Users – New users who used your app on a particular day.

  • Sticky Factor – Fraction of monthly users who used your app on a particular day (DAU/MAU).

  • Total Sessions – Number of times your app was used on a particular day.

  • Day 1 Retention – Percentage of new users who used your app on a specific day and then again the following day.

  • Average Revenue Per Paid Daily Active User (ARPPDAU) – Gross revenue for in-app items per daily active user who purchased in-app items.