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Amazon Mobile Analytics
User Guide

Retention Tab

The Retention tab displays trend charts for the following:

  • Daily Retention for New Users—Percentage – Percentage of new users who used your app on a specific day and then again on the following day, the third day, and the seventh day.

  • Weekly Retention for New Users—Percentage –Percentage of users who used your app on a specific day and then at least once during the next 7 days inclusive (1-week retention); between 8 and 14 days inclusive (2-week retention); and between 15 and 21 days inclusive (3-week retention).

  • Daily Retention for New Users—Count – New users who used your app on a specific day and then again on the following day, the third day, and the seventh day. This chart also shows the number of new users who used your app on a particular day.

  • Weekly Retention for New Users—Count – New users who used your app on a specific day and then at least once during the next seven days inclusive (1-week retention); between 8 and 14 days inclusive (2-week retention); and between 15 and 21 days inclusive (3-week retention). This chart also shows the number of new users who used your app on a particular day.