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Amazon Mobile Analytics
User Guide

Revenue Tab

The Revenues tab displays trend charts for the following:

  • Average Revenue Per Daily Active User (ARPDAU) – Gross revenue for in-app items per daily active user.

  • Average Revenue Per Paying Daily Active User (ARPPDAU) – Gross revenue for in-app items per daily active user who purchased in-app items.

  • Paying Daily Active Users – Users who bought an in-app item on a particular day.

Gross revenue does not include taxes, product returns, reimbursements, subscriptions or revenue from the purchase of the app.

Revenue for in-app purchases per monthly active user:

  • Average Revenue Per Monthly Active User (ARPMAU) – The gross revenue divided by the number of users who bought an item from your app in the last 30 days.

  • Average Revenue Per Paid Daily Active User (ARPPMAU) – Gross revenue for in-app items per monthly active user who purchased in-app items.

  • Paying Monthly Active Users – Users who bought an in-app item in a particular month.

Gross revenue does not include taxes, product returns, reimbursements, subscriptions or revenue from the purchase of the app.