Building segments

To reach the intended audience for a campaign, build a segment based on the data reported by your app. For example, to reach users who haven’t used your app recently, you can define a segment for users who haven’t used your app in the last 30 days.

Building segments with the AWS SDK for Java

The following example demonstrates how to build a segment with the AWS SDK for Java.

import software.amazon.awssdk.regions.Region;
import software.amazon.awssdk.services.pinpoint.PinpointClient;
import software.amazon.awssdk.services.pinpoint.model.AttributeDimension;
import software.amazon.awssdk.services.pinpoint.model.SegmentResponse;
import software.amazon.awssdk.services.pinpoint.model.AttributeType;
import software.amazon.awssdk.services.pinpoint.model.RecencyDimension;
import software.amazon.awssdk.services.pinpoint.model.SegmentBehaviors;
import software.amazon.awssdk.services.pinpoint.model.SegmentDemographics;
import software.amazon.awssdk.services.pinpoint.model.SegmentLocation;
import software.amazon.awssdk.services.pinpoint.model.SegmentDimensions;
import software.amazon.awssdk.services.pinpoint.model.WriteSegmentRequest;
import software.amazon.awssdk.services.pinpoint.model.CreateSegmentRequest;
import software.amazon.awssdk.services.pinpoint.model.CreateSegmentResponse;
import software.amazon.awssdk.services.pinpoint.model.PinpointException;
import java.util.HashMap;
import java.util.Map;

import software.amazon.awssdk.regions.Region;
import software.amazon.awssdk.services.pinpoint.PinpointClient;
import software.amazon.awssdk.services.pinpoint.model.AttributeDimension;
import software.amazon.awssdk.services.pinpoint.model.SegmentResponse;
import software.amazon.awssdk.services.pinpoint.model.AttributeType;
import software.amazon.awssdk.services.pinpoint.model.RecencyDimension;
import software.amazon.awssdk.services.pinpoint.model.SegmentBehaviors;
import software.amazon.awssdk.services.pinpoint.model.SegmentDemographics;
import software.amazon.awssdk.services.pinpoint.model.SegmentLocation;
import software.amazon.awssdk.services.pinpoint.model.SegmentDimensions;
import software.amazon.awssdk.services.pinpoint.model.WriteSegmentRequest;
import software.amazon.awssdk.services.pinpoint.model.CreateSegmentRequest;
import software.amazon.awssdk.services.pinpoint.model.CreateSegmentResponse;
import software.amazon.awssdk.services.pinpoint.model.PinpointException;
import java.util.HashMap;
import java.util.Map;

/**
 * Before running this Java V2 code example, set up your development
 * environment, including your credentials.
 *
 * For more information, see the following documentation topic:
 *
 * https://docs.aws.amazon.com/sdk-for-java/latest/developer-guide/get-started.html
 */
public class CreateSegment {
        public static void main(String[] args) {
                final String usage = """

                                Usage:   <appId>

                                Where:
                                  appId - The application ID to create a segment for.

                                """;

                if (args.length != 1) {
                        System.out.println(usage);
                        System.exit(1);
                }

                String appId = args[0];
                PinpointClient pinpoint = PinpointClient.builder()
                                .region(Region.US_EAST_1)
                                .build();

                SegmentResponse result = createSegment(pinpoint, appId);
                System.out.println("Segment " + result.name() + " created.");
                System.out.println(result.segmentType());
                pinpoint.close();
        }

        public static SegmentResponse createSegment(PinpointClient client, String appId) {
                try {
                        Map<String, AttributeDimension> segmentAttributes = new HashMap<>();
                        segmentAttributes.put("Team", AttributeDimension.builder()
                                        .attributeType(AttributeType.INCLUSIVE)
                                        .values("Lakers")
                                        .build());

                        RecencyDimension recencyDimension = RecencyDimension.builder()
                                        .duration("DAY_30")
                                        .recencyType("ACTIVE")
                                        .build();

                        SegmentBehaviors segmentBehaviors = SegmentBehaviors.builder()
                                        .recency(recencyDimension)
                                        .build();

                        SegmentDemographics segmentDemographics = SegmentDemographics
                                        .builder()
                                        .build();

                        SegmentLocation segmentLocation = SegmentLocation
                                        .builder()
                                        .build();

                        SegmentDimensions dimensions = SegmentDimensions
                                        .builder()
                                        .attributes(segmentAttributes)
                                        .behavior(segmentBehaviors)
                                        .demographic(segmentDemographics)
                                        .location(segmentLocation)
                                        .build();

                        WriteSegmentRequest writeSegmentRequest = WriteSegmentRequest.builder()
                                        .name("MySegment")
                                        .dimensions(dimensions)
                                        .build();

                        CreateSegmentRequest createSegmentRequest = CreateSegmentRequest.builder()
                                        .applicationId(appId)
                                        .writeSegmentRequest(writeSegmentRequest)
                                        .build();

                        CreateSegmentResponse createSegmentResult = client.createSegment(createSegmentRequest);
                        System.out.println("Segment ID: " + createSegmentResult.segmentResponse().id());
                        System.out.println("Done");
                        return createSegmentResult.segmentResponse();

                } catch (PinpointException e) {
                        System.err.println(e.awsErrorDetails().errorMessage());
                        System.exit(1);
                }
                return null;
        }
}

When you run this example, the following is printed to the console window of your IDE:

Segment ID: 09cb2967a82b4a2fbab38fead8d1f4c4

For the full SDK example, see CreateSegment.java on GitHub.