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Amazon Pinpoint
User Guide

Amazon Pinpoint Segments

A user segment represents a subset of your audience based on shared characteristics, such as how recently the users have used your application or which device platform they use. A segment designates who receives the messages delivered by a campaign. Define segments so that you can reach the right audience when you want to invite users back to your application, make special offers, or otherwise increase user engagement and purchasing.

You can add segments to Amazon Pinpoint in either of the following ways:

  • Building segments by choosing selection criteria that is based on data that your application reports to Amazon Pinpoint.

  • Importing segments that you defined outside of Amazon Pinpoint.

After you create a segment, you can use it in one or more campaigns. A campaign delivers tailored messages to the users in the segment.