Amazon Simple Email Service
Developer Guide

Using Amazon SES Configuration Sets

Configuration sets let you create groups of rules that you can apply to the emails you send using Amazon SES. When you send an email, you can optionally specify a configuration set to apply to that email. When Amazon SES detects that you have specified a configuration set for an email, all of the rules in that configuration set are applied to the email.

The following are examples of the types of rules you can apply to your emails using configuration sets:

  • Event publishing – When you create a configuration set, you can create an event destination. You can use event destinations to publish email sending metrics (sends, deliveries, opens, clicks, bounces, and complaints) to various AWS products. For example, you can send all of your email metrics to an Amazon Kinesis Firehose destination, and then analyze it using Amazon Kinesis Analytics. Alternatively, you can send bounce and complaint information to Amazon SNS and receive notifications immediately when those events occur. For more information about event publishing, see Monitoring Using Amazon SES Event Publishing.

  • Dedicated IP pool management – If you lease several dedicated IP addresses to use with Amazon SES, you can create groups of IP addresses (dedicated IP pools) to use for specific purposes, and then associate those pools with a configuration set. For example, you could create a pool of dedicated IP addresses for sending marketing communications, and another for sending transactional emails. Your sender reputation for transactional emails would then be isolated from that of your marketing emails; if a marketing campaign generated a large number of complaints, the delivery of your transactional emails would not suffer. For more information about dedicated IP pools, see Creating Dedicated IP Pools.

The configuration sets you create can contain one, both, or neither of these types of rules.

To learn more about managing configuration sets and their related components, see the following topics: