What Is Alexa for Business? - Alexa for Business

What Is Alexa for Business?

Alexa for Business makes it easy for you to use Alexa in your organization. Alexa for Business gives you the tools you need to manage Alexa devices, enroll your users, and assign skills, at scale. You can build your own context-aware voice skills using the Alexa Skills Kit, and the Alexa for Business APIs, and you can make these available as private skills for your organization. Alexa for Business also makes it easy to voice-enable your products and services, providing context-aware voice experiences for your customers.

How to Get Started with Alexa for Business

After you set up your shared devices, you organize them by creating rooms and assigning devices to these rooms. You manage skills and settings centrally with skill groups and room profiles. You can configure the rooms to be linked to your corporate calendar and configure them to automatically join meetings.

The Alexa Skills Kit is a collection of self-service API actions, tools, documentation, and code examples. You can create your own skill and add it to the Alexa for Business console. All of the code runs in the cloud and nothing is stored on devices. For more information, see the Alexa Skills Kit details page and Managing Skills.

Accessing Alexa for Business

Alexa for Business is accessed through the AWS Management Console or the Alexa for Business API.


To help you get started with Alexa for Business, review the following concepts:


The cloud-based voice service that powers devices such as the Amazon Echo and Amazon Echo Dot. You can give Alexa new abilities by creating your own cloud-based service that accepts requests from Alexa and returns responses.

Alexa device

A device that provides access to the Alexa service. Examples include Amazon Echo, Amazon Echo Dot, and devices that use the Alexa Voice Service.

Device Setup Tool

A Windows-based application you can use to connect Amazon Echo devices to your Wi-Fi network and register them with Alexa for Business.

enrolled user

Employees can join an organization by enrolling their personal Amazon account. When users join their employer’s Alexa for Business organization, they can use all of the Alexa for Business features on an unlimited number of Alexa endpoints registered to the Amazon account used when they join.

master account

Some skills require account linking. If you enable a skill and link your account, this becomes the master account and is shared by default for all devices with that skill enabled. You can override this master account and link a different account inside an individual room.


The physical location that contains your device. Examples include conference rooms, lobbies, and hotel rooms.

room profile

A room profile is associated with a room and contains all of the settings for your devices. This enables Alexa to provide weather, time, and other location-based information. ​You can create a room profile that applies the same settings to all rooms in the same building. You can modify the settings in a room profile, including the default room profile, at any time.

private skill

An Alexa skill that is only available for the users and Alexa devices in your organization. A private skill never shows up in the Alexa Skills store.


A stand-alone capability that an Alexa customer can discover, enable, use, and disable to add new functionality to their Alexa experience.

skill group

A skill group is a collection of one or more skills that can be added to a room. The only way to enable skills on a Alexa for Business-managed device is to add a skill group that contains the skills to enable in a room. After enabling a room, any device in that room has access to those skills.

shared device

An Alexa device placed in a shared location, such as a conference room, lobby, or hotel room.

smart home device

Smart home lights, thermostats, and drapes. Not to be confused with device, which is an Alexa device such as the Amazon Echo.


The following related resources can help you as you work with this service.

  • Classes & Workshops – Links to role-based and specialty courses as well as self-paced labs to help sharpen your AWS skills and gain practical experience.

  • AWS Developer Tools – Links to developer tools, SDKs, IDE toolkits, and command line tools for developing and managing AWS applications.

  • AWS Whitepapers – Links to a comprehensive list of technical AWS whitepapers, covering topics such as architecture, security, and economics and authored by AWS Solutions Architects or other technical experts.

  • AWS Support Center – The hub for creating and managing your AWS Support cases. Also includes links to other helpful resources, such as forums, technical FAQs, service health status, and AWS Trusted Advisor.

  • AWS Support – The primary webpage for information about AWS Support, a one-on-one, fast-response support channel to help you build and run applications in the cloud.

  • Contact Us – A central contact point for inquiries concerning AWS billing, account, events, abuse, and other issues.

  • AWS Site Terms – Detailed information about our copyright and trademark; your account, license, and site access; and other topics.