Getting started with industry resource templates

Amazon Connect Customer Profiles provides industry resource templates to help you quickly set up your domain with calculated attributes, segments, and Profile Explorer layouts tailored to specific industries.

Before you begin

Before you enable industry resource templates, ensure you have:

• An Amazon Connect instance with Customer Profiles enabled

• Appropriate permissions to create resources in your Customer Profiles domain

About industry resource templates

When you enable an industry template, Customer Profiles automatically creates the following resources in your domain:

• Calculated attribute definitions - Pre-defined attributes derived from your customer data

• Segment definitions - Customer groupings based on common characteristics

• Profile Explorer layouts - Customized dashboard views for visualizing customer information

These resources are designed to help you quickly derive value from your customer data without having to manually create each resource.

Enable industry resource templates

1. On the Customer Profiles homepage, locate the Industry templates section.

   • If this is your first time setting up Customer Profiles, an announcement appears at the top of the page.

     

   • If you already have resources in your domain, the list of enabled templates appears in the Industry templates section.

     

2. To enable a template, choose Enable a template.

3. In the Select template dropdown, choose the industry that best matches your business:

   • Airline - For air travel businesses

   • Hotel - For hospitality businesses

4. Review the resources that will be created in the Review resources section.

   

5. Choose Enable template.

6. Wait for the resources to be created. Make sure to keep the browser tab open while the resource creation is in progress.

7. Once complete, you'll see a confirmation message and the template will appear in the Industry templates section with the number of resources created.

   

Resources created by industry templates

Airline Industry Template

Calculated Attributes

The airline template creates calculated attributes across several categories:

Airline Calculated Attributes

Calculated Attribute Name	Display Name	Description	Object type
air_airPreference_departure_airport_last_occurrence	Preferred departure airport	Returns customer's most recently configured preferred departure airport.	_airPreference
air_airPreference_arrival_airport_last_occurrence	Preferred arrival airport	Returns customer's most recently configured preferred arrival airport.	_airPreference
air_airPreference_travel_type_last_occurrence	Preferred travel type	Returns customer's most recently configured preferred type of travel.	_airPreference
air_airPreference_marketing_opt_in_last_occurrence	Marketing opt-in preference	Returns customer's most recently configured marketing opt-in setting.	_airPreference
air_airPreference_language_in_person_language_last_occurrence	Preferred in-person language	Returns customer's most recently preferred language for in-person interactions.	_airPreference
air_airPreference_seat_location_last_occurrence	Preferred seat location	Returns customer's most recently selected seat location preference.	_airPreference
air_airPreference_home_airport_last_occurrence	Preferred home airport	Returns customer's most recently specified home airport.	_airPreference
air_airPreference_dining_dietary_restriction_last_occurrence	Preferred dietary restriction	Returns customer's most recently specified dietary restriction.	_airPreference
air_airBookings_number_of_passengers_average	Average passengers per booking	Returns average number of passengers across customer's bookings.	_airBooking
air_airBookings_price_total_price_average	Average booking price	Returns average cost across all customer's bookings.	_airBooking
air_airBookings_count	Count of bookings	Returns the count of bookings made by a customer.	_airBooking
air_airSegments_flight_delay_time_sum	Total flight delay duration	Returns total length of flight delays experienced by customer.	_airSegment
air_airSegments_cancelled_flights_count_30_days	Cancelled flights in past 30 days	Returns count of customer flights cancelled within the last 30 days.	_airSegment
air_airSegments_delayed_flights_count_30_days	Delayed flights in past 30 days	Returns count of customer flights delayed within the last 30 days.	_airSegment
air_airSegments_completed_flights_count_30_days	Completed flights in past 30 days	Returns count of customer flights completed within the last 30 days.	_airSegment
air_airSegments_completed_flights_count_1_year	Completed flights in past year	Returns count of customer flights completed within the last year.	_airSegment
air_airSegment_departure_date_last_occurrence	Last flight departure date	Returns departure date of customer's most recent flight.	_airSegment
air_airSegments_miles_to_earn_sum	Total miles flown	Returns sum of all flight distances in miles for a customer.	_airSegment
air_airSegments_miles_to_earn_sum_1_year	Miles flown in past year	Returns sum of flight miles flown by customer in the past year.	_airSegment
air_airSegments_business_first_class_count	Count of premium class flights	Returns count of customer air segments booked as business-class or first-class.	_airSegment
air_loyalties_points_redeemed_sum	Total loyalty points redeemed	Returns total sum of points redeemed across all customer loyalty programs.	_loyalty
air_loyalties_count	Count of loyalty memberships	Returns number of loyalty program memberships held by the customer.	_loyalty
air_loyalty_tier_points_to_next_tier_last_occurrence	Points to next tier	Returns customer's most recent record of points needed to reach next loyalty tier.	_loyalty
air_loyalty_points_balance_last_occurrence	Current loyalty points balance	Returns customer's most recent loyalty points balance.	_loyalty
air_loyalty_membership_id_last_occurrence	Current loyalty membership ID	Returns customer's most recent loyalty membership identifier.	_loyalty
air_loyalty_program_name_last_occurrence	Current loyalty program name	Returns customer's most recent loyalty program name.	_loyalty
air_loyalty_enrollment_date_last_occurrence	Most recent loyalty enrollment date	Returns customer's most recent loyalty program enrollment date.	_loyalty
air_loyalty_tier_current_tier_last_occurrence	Current loyalty tier	Returns customer's most recent loyalty program tier status.	_loyalty
air_loyalties_silver_gold_platinum_tier_count	Count of premium tier memberships	Returns count of customer loyalty programs with Silver	_loyalty
air_loyaltyPromotions_count	Count of loyalty promotions	Returns total number of loyalty promotions received by the customer.	_loyaltyPromotion

Segments

The airline template creates the following segments:

• [Airline] Marketing subscribers

• [Airline] Customers with cancelled flights in the past 30 days

• [Airline] Customers with delayed flights in the past 30 days

• [Airline] Customers with completed flights in the past 30 days

• [Airline] Dormant members

Profile Explorer Layout

A demo profile explorer layout is created with layout name: DEMO-Airline-Layout that consists of the following widgets:

• Customer details and contact information

• Loyalty program status and points

• Recent bookings and flights

• Customer preferences

• Customer value metrics

• Customer satisfaction indicators

Hotel Industry Template

Calculated Attributes

The hotel template creates calculated attributes across several categories:

Hotel Calculated Attributes

Calculated Attribute Name	Display Name	Description	Object type
hotel_hotelPreference_location_room_type_last_occurrence	Preferred room type	Returns customer's most recently configured preferred room type.	_hotelPreference
hotel_hotelPreference_cleaning_time_last_occurrence	Preferred cleaning time	Returns customer's most recently configured room cleaning time preference.	_hotelPreference
hotel_hotelPreference_location_view_last_occurrence	Preferred room view	Returns customer's most recently configured room view preference.	_hotelPreference
hotel_hotelPreference_check_in_type_last_occurrence	Preferred check-in method	Returns customer's most recently configured check-in method preference.	_hotelPreference
hotel_hotelPreference_check_out_type_last_occurrence	Preferred check-out method	Returns customer's most recently configured check-out method preference.	_hotelPreference
hotel_hotelPreference_special_request_last_occurrence	Last special request type	Returns customer's most recently requested special accommodation type.	_hotelPreference
hotel_hotelPreference_interest_name_of_interest_max_occurrence	Most frequent interest	Returns customer's most frequently expressed interest or amenity preference.	_hotelPreference
hotel_hotelPreference_marketing_opt_in_last_occurrence	Marketing opt-in preference	Returns customer's most recently configured marketing opt-in setting.	_hotelPreference
hotel_hotelReservations_number_of_nights_average	Average length of stay	Returns average duration of stay across all customer hotel reservations.	_hotelReservation
hotel_hotelReservations_number_of_nights_completed_sum_1_year	Total nights in past year	Returns total nights stayed in the past year across all customer reservations.	_hotelReservation
hotel_hotelReservations_number_of_nights_completed_sum	Total nights stayed	Returns total number of nights stayed across all customer hotel reservations.	_hotelReservation
hotel_hotelReservation_room_type_name_last_occurrence	Last room type booked	Returns customer's most recently booked room type.	_hotelReservation
hotel_hotelReservation_channel_method_last_occurrence	Last booking channel used	Returns customer's most recent channel used for hotel reservation.	_hotelReservation
hotel_hotelReservations_count	Count of reservations	Returns the count of hotel reservations made by a customer.	_hotelReservation
hotel_hotelReservations_total_amount_after_tax_average	Average reservation spend	Returns average amount spent per hotel reservation after taxes.	_hotelReservation
hotel_hotelReservations_total_amount_after_tax_sum	Total hotel spend	Returns total amount spent across all customer hotel reservations after taxes.	_hotelReservation
hotel_hotelReservation_number_of_guests_max_occurrence	Most common group size	Returns customer's most frequently booked number of guests across all stays.	_hotelReservation
hotel_hotelReservations_business_travel_count	Count of business trips	Returns count of customer reservations marked as business travel.	_hotelReservation
hotel_hotelReservations_missed_checkin_count	Count of missed check-ins	Returns count of reservations where customer missed check-in.	_hotelReservation
hotel_hotelReservation_cancelled_count	Count of cancelled reservations	Returns count of hotel reservations that were cancelled by the customer.	_hotelReservation
hotel_hotelStayRevenues_amount_sum	Total revenue generated	Returns total revenue generated from all customer hotel stays.	_hotelStayRevenue
hotel_hotelStayRevenues_amount_average	Average revenue per stay	Returns mean revenue amount calculated across all customer stays.	_hotelStayRevenue
hotel_hotelStayRevenues_amount_maximum	Highest revenue amount	Returns largest single revenue amount generated from any customer stay.	_hotelStayRevenue
hotel_hotelStayRevenue_revenue_type_max_occurrence	Most common revenue source	Returns most frequent type of revenue generated across customer hotel stays.	_hotelStayRevenue
hotel_loyalties_points_redeemed_sum	Total loyalty points redeemed	Returns total sum of points redeemed across all customer loyalty programs.	_loyalty
hotel_loyalties_count	Count of loyalty memberships	Returns number of loyalty program memberships held by the customer.	_loyalty
hotel_loyalty_tier_points_to_next_tier_last_occurrence	Points to next tier	Returns customer's most recent record of points needed to reach next loyalty tier.	_loyalty
hotel_loyalty_points_balance_last_occurrence	Current loyalty points balance	Returns customer's most recent loyalty points balance.	_loyalty
hotel_loyalty_membership_id_last_occurrence	Current loyalty membership ID	Returns customer's most recent loyalty membership identifier.	_loyalty
hotel_loyalty_program_name_last_occurrence	Current loyalty program name	Returns customer's most recent loyalty program name.	_loyalty
hotel_loyalty_enrollment_date_last_occurrence	Most recent loyalty enrollment date	Returns customer's most recent loyalty program enrollment date.	_loyalty
hotel_loyalty_tier_current_tier_last_occurrence	Current loyalty tier	Returns customer's most recent loyalty program tier status.	_loyalty
hotel_loyalties_silver_gold_platinum_tier_count	Count of premium tier memberships	Returns count of customer loyalty programs with Silver	_loyalty
hotel_loyaltyPromotions_count	Count of loyalty promotions	Returns total number of loyalty promotions received by the customer.	_loyaltyPromotion

Segments

The hotel template creates segments such as:

• [Hotel] Preference Marketing Subscribers

• [Hotel] Solo travelers

• [Hotel] Couple or pair travelers

• [Hotel] Family or group travelers

• [Hotel] Customers with upcoming reservation in 30 days

Profile Explorer Layout

A customized layout that displays:

• Customer details and contact information

• Room preferences

• Stay history

• Revenue information

• Loyalty status

Disable industry templates

You can disable an industry template to remove the resources it created from your domain. To disable a template:

1. On the Customer Profiles homepage, locate the Industry templates section.

2. Find the template you want to disable and choose Disable action.

3. Review the confirmation message and choose Confirm to disable the template.

Important

When you disable a template, all resources created by that template will be deleted from your domain. If any of these resources are used in Customer Segments, Outbound Campaigns, or Contact Flows, disabling the template may impact them.

Before disabling a template, review the resources in use to understand the potential impact.

Troubleshooting

Troubleshooting Industry Templates

Error	Recommendation
Template resources failed to create	Check that you have the necessary permissions to create resources in your domain. Verify that you haven't reached the limit for calculated attributes or segments in your domain. Try enabling the template again. It will only attempt to create resources that don't already exist.
Created resources don't appear in Profile Explorer	Refresh your browser. Verify that you have the necessary Security Profiles permissions to view the resources. Check that the resources were successfully created in the Industry templates section.
Unable to enable multiple templates	Each domain can have multiple industry templates enabled. If you're experiencing issues, check that you haven't reached the resource limits for your domain.
Need to delete template resources	Currently, the Getting Started feature does not provide a way to automatically delete all resources created by a template. You can manually delete individual resources through their respective management pages.

Next steps

After enabling an industry template, you can:

• Navigate to the Profile Explorer to see your new layout in action

• View and Edit calculated attributes to better fit your specific needs

• Manage customer segments in Amazon Connect

• Edit Profile Explorer Layout based on your business requirements

• Integrate external applications with Amazon Connect Customer Profiles to start populating profiles