Phase 2: Product Strategy and Roadmap Development

While the business planning phase enables you to evaluate the overall opportunity, it only takes a high-level pass at defining the product strategy and roadmap. Once you have made your decision to move forward, you need to begin a more detailed view of what your product will look like, and how you will effectively target the specific segments of your market. As we mentioned previously, the journey framework is non-linear, and in some cases, the product vision may come ahead of the business planning. In this phase, we will focus our energy on building a more complete vision for the product and the experience we want to provide to our customers. The product strategy and roadmap development will answer key questions such as who are the user and buyer personas we are targeting, where we expect them to get value from the system, and what will be the different packaging options for customers to use this solution. This data will be essential to developing a more complete business and technical vision that the development team can execute against.

Topics

• Entry Point

• Key Activities

• Guiding Questions

• Factoring in your Company Profiles

• Who Should Participate?

• Expected Output