Billing and cost

You are billed on a per message basis when you use AWS End User Messaging. This topic explains the different types of MetaTemplateMessageFee and AWS MessageFee charges that you can incur per message while using AWS End User Messaging.

The MetaTemplateMessageFees are set by Meta and subject to change by Meta. AWS will make reasonable efforts to notify you whenever Meta increases the MetaTemplateMessageFees.

Note

Effective February 1, 2026, AWS will charge the MetaTemplateMessageFees using the rates in Meta's INR rate card, including for volume-tiered pricing. AWS will charge the MetaTemplateMessageFees in USD by applying the INR to USD exchange rate as of February 1, 2026. On the first day of each quarter, AWS may update the USD price it charges for the MetaTemplateMessageFees to reflect changes to the INR to USD exchange rate.

Charged per message

The AWS End User Messaging channel generates a usage type that contains five fields in the following format:

Region code-MessagingType-ISO-FeeDescription-FeeType

There are two possible billing items for each WhatsApp message: the MetaTemplateMessageFee charged by Meta, and the MessageFee charged by AWS.

When you send a template message, you are billed for one WhatsApp MetaTemplateMessageFee and one AWS MessageFee. The following table provides the descriptions and possible values for the fields in the usage type. For more information about AWS End User Messaging pricing, see AWS End User Messaging Pricing.

Field	Description	Possible values
Region code	The AWS Region prefix that indicates where the WhatsApp message was sent or received from.	USE1: US East (N. Virginia) Region USE2: US East (Ohio) Region USW2: US West (Oregon) Region APS3: Asia Pacific (Mumbai) Region APS5: Asia Pacific (Hyderabad) Region APS1: Asia Pacific (Singapore) Region APS2: Asia Pacific (Sydney) Region APS6: Asia Pacific (New Zealand) Region EU: Europe (Ireland) Region EUW2: Europe (London) Region APN1: Asia Pacific (Tokyo) Region APN2: Asia Pacific (Seoul) Region EUC1: Europe (Frankfurt) Region EUN1: Europe (Stockholm) Region EUS2: Europe (Spain) Region MEC1: Middle East (UAE) Region MES1: Middle East (Bahrain) Region MXC1: Mexico (Central) Region SAE1: South America (São Paulo) Region AFS1: Africa (Cape Town) Region CAN1: Canada (Central) Region CAW1: Canada West (Calgary) Region
MessagingType	Identifies the message type that the charges are for.	WhatsApp
ISO	The two-digit ISO country code that the message was sent to.	For possible values, see AWS End User Messaging billing ISO codes and MetaTemplateMessageFee mapping in this topic.
FeeDescription	Describes the fee.	MetaTemplateMessageFee charged by Meta. MessageFee charged by AWS End User Messaging.
Meta FeeType	This field displays the MetaTemplateMessageFee fee type for the message.	MetaTemplateMessageFee types for business-initiated messages Authentication: Used to authenticate users with one-time passcodes, which could occur at multiple steps in the login process. This can include account verification, account recovery, and account integrity challenges. Authentication-International: Used the same as Authentication but your business is eligible for Authentication-International rates, based in another country, and the message was sent on or after the start time for the country. Marketing: Used to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions and offers, and cart abandonment reminders. Service: Used to resolve customer inquiries. Utility: Used to follow up on user actions or requests. Examples include opt-in confirmation, order and delivery management (for example, a delivery update), account updates or alerts (for example, a payment reminder), and feedback surveys. MetaTemplateMessageFee types for user-initiated messages Service: Used to resolve customer inquiries. Volume-tiered pricing is applicable on Authentication, Authentication-International, and Utility message types. For information about volume-tiered pricing, see Volume-tiered pricing.
AWS FeeType	This field displays the AWS MessageFee type for the message.	AWS MessageFee types for business-initiated messages Authentication: Used to authenticate users with one-time passcodes, which could occur at multiple steps in the login process. This can include account verification, account recovery, and account integrity challenges. Authentication-International: Used the same as Authentication but your business is eligible for Authentication-International rates, based in another country, and the message was sent on or after the start time for the country. Marketing: For messages used for marketing purposes, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions and offers, and cart abandonment reminders. Service: For messages related to resolving customer inquiries. Standard: For free-form messages. Utility: Used to follow up on user actions or requests. Examples include opt-in confirmation, order and delivery management (for example, a delivery update), account updates or alerts (for example, a payment reminder), and feedback surveys. AWS MessageFee types for user-initiated messages Inbound: For user-initiated messages.

Note

The MetaTemplateMessageFees are set by Meta and subject to change by Meta. AWS will make reasonable efforts to notify you whenever Meta increases the MetaTemplateMessageFees.

When you send a template message, you are billed for one MetaTemplateMessageFee and one AWS MessageFee. When you send free form text messages, or receive inbound messages, you are billed for one MessageFee.

For example, if you send a marketing template message to a customer, you are billed for one MetaTemplateMessageFee and one MessageFee.

Example billing SKU names

The following are examples of actual billing SKU names. These examples show AWS MessageFee fee types for messages sent or received from the APS3 Region code (ap-south-1, Asia Pacific (Mumbai)), and sent to the ISO code IN (India).

APS3-WhatsApp-IN-MessageFee-Authentication
APS3-WhatsApp-IN-MessageFee-Service
APS3-WhatsApp-IN-MessageFee-Authentication_International
APS3-WhatsApp-IN-MessageFee-Marketing
APS3-WhatsApp-IN-MessageFee-Inbound
APS3-WhatsApp-IN-MessageFee-Utility
APS3-WhatsApp-IN-MessageFee-Standard

When does the Authentication-International fee type apply

For a list of countries with an Authentication-International fee type, see AWS End User Messaging Pricing.

If you send an Authentication message to a WhatsApp user whose country calling code has an Authentication-International fee type, you will be billed that country's Authentication-International rate if:

1. Your business opens more than 750K messages in a moving 30-day period across all of your WhatsApp Business Accounts with WhatsApp users whose country calling codes are for a country that has an Authentication-International rate. For more information, see Eligibility in the WhatsApp Business Platform Developer Guide.

   Note

   If Meta determines that your business is eligible for Authentication-International then they will attempt to send you an email notification with applicable countries and moving 30-day period start times.

2. Your business is based in another country. For more information on managing your business's location, see Primary business location in the WhatsApp Business Platform Developer Guide.

3. The message was sent on or after your start time of the 30-day period for that country.

Example 1: Sending a Marketing template message

Note

If you opt in to Meta's Marketing Messages (MM) API, marketing messages sent through MM API continue to appear under the existing marketing message billing category with no changes to your billing configuration.

For example, if you send a marketing template message to a customer, you are billed for one WhatsApp MetaTemplateMessageFee and one AWS MessageFee.

Marketing Template Message 1: APS1-WhatsApp-CA-MetaTemplateMessageFee-Marketing
Marketing Template Message 1: APS1-WhatsApp-CA-MessageFee-Marketing

Example 2: Opening a service conversation

A service conversation is created when a business responds to a user's inbound message within 24 hours of receiving the user-initiated message. In this scenario, you are billed one MetaTemplateMessageFee-Service_Regular fee and an AWS MessageFee-Service for each outbound message, and billed one MessageFee-Inbound for each user-initiated message. For example, if a user initiated the first message, the business responded, and the user responded back, the charges for the three messages would be the following:

User Initiated Message 1: APS1-WhatsApp-CA-MessageFee-Inbound
Business Initiated Message 2: APS1-WhatsApp-CA-MetaTemplateMessageFee-Service_Regular
Business Initiated Message 2: APS1-WhatsApp-CA-MessageFee-Service
User Initiated Message 3: APS1-WhatsApp-CA-MessageFee-Inbound

Volume-tiered pricing

AWS End User Messaging uses Meta's volume tiered pricing for WhatsApp template messages. When your monthly volume crosses tier thresholds, you benefit from lower per-message rates for Meta message fees for the remainder of that billing period. Currently, volume tiers apply to authentication, authentication-international and utility template messages by country, and do not apply to marketing template messages. The volume-tiered prices, tier thresholds, and discounts are set by Meta, and subject to change by Meta. AWS will make reasonable efforts to notify you of changes to volume tiers.

Key pricing considerations include the following:

• Only template messages count toward volume calculations. Non-template messages sent within customer service windows are always free.

• Tiers vary by country and message type (authentication versus utility), and reset monthly.

• Multiple WABAs in your account are aggregated together for tier determination.

• Mid-month tier changes apply discounted rates only to subsequent messages.

Volume tiers on ongoing monthly usage are determined solely by Meta. AWS applies the volume tiers to ongoing usage as and when Meta informs us of tier changes. For more information about tier thresholds and current rates, see Meta's WhatsApp Business Platform pricing documentation.

The following SKU examples show the volume-tiered pricing for Authentication, Authentication-International, and Utility message types. These examples show the Meta fee type for messages sent or received from the APS3 Region code (ap-south-1, Asia Pacific (Mumbai) Region), and sent to the ISO code IN (India).

APS3-WhatsApp-IN-MetaTemplateMessageFee-Authentication_Regular
APS3-WhatsApp-IN-MetaTemplateMessageFee-Authentication_Regular_TIER_1
APS3-WhatsApp-IN-MetaTemplateMessageFee-Authentication_Regular_TIER_2
APS3-WhatsApp-IN-MetaTemplateMessageFee-Authentication_Regular_TIER_3
APS3-WhatsApp-IN-MetaTemplateMessageFee-Authentication_Regular_TIER_4
APS3-WhatsApp-IN-MetaTemplateMessageFee-Authentication_Regular_TIER_5
APS3-WhatsApp-IN-MetaTemplateMessageFee-Authentication_International_Regular
APS3-WhatsApp-IN-MetaTemplateMessageFee-Authentication_International_Regular_TIER_1
APS3-WhatsApp-IN-MetaTemplateMessageFee-Authentication_International_Regular_TIER_2
APS3-WhatsApp-IN-MetaTemplateMessageFee-Authentication_International_Regular_TIER_3
APS3-WhatsApp-IN-MetaTemplateMessageFee-Authentication_International_Regular_TIER_4
APS3-WhatsApp-IN-MetaTemplateMessageFee-Authentication_International_Regular_TIER_5
APS3-WhatsApp-IN-MetaTemplateMessageFee-Utility_Regular
APS3-WhatsApp-IN-MetaTemplateMessageFee-Utility_Regular_TIER_1
APS3-WhatsApp-IN-MetaTemplateMessageFee-Utility_Regular_TIER_2
APS3-WhatsApp-IN-MetaTemplateMessageFee-Utility_Regular_TIER_3
APS3-WhatsApp-IN-MetaTemplateMessageFee-Utility_Regular_TIER_4
APS3-WhatsApp-IN-MetaTemplateMessageFee-Utility_Regular_TIER_5

AWS End User Messaging billing ISO codes and MetaTemplateMessageFee mapping

Two-digit ISO country code	Country name	WhatsApp conversation billing region
AF	Afghanistan	Rest of Asia Pacific
AX	Aland Islands	Other
AL	Albania	Rest of Central & Eastern Europe
DZ	Algeria	Rest of Africa
AS	American Samoa	Other
AD	Andorra	Other
AO	Angola	Rest of Africa
AI	Anguilla	Other
AQ	Antarctica	Other
AG	Antigua and Barbuda	Other
AR	Argentina	Argentina
AM	Armenia	Rest of Central & Eastern Europe
AW	Aruba	Other
AC	Ascension Island	Other
AU	Australia	Rest of Asia Pacific
AT	Austria	Rest of Western Europe
AZ	Azerbaijan	Rest of Central & Eastern Europe
BS	Bahamas	Other
BH	Bahrain	Rest of Middle East
BD	Bangladesh	Rest of Asia Pacific
BB	Barbados	Other
BY	Belarus	Rest of Central & Eastern Europe
BE	Belgium	Rest of Western Europe
BZ	Belize	Other
BJ	Benin	Rest of Africa
BM	Bermuda	Other
BT	Bhutan	Other
BO	Bolivia	Rest of Latin America
BQ	Bonaire	Other
BA	Bosnia and Herzegovina	Other
BW	Botswana	Rest of Africa
BV	Bouvet Island	Other
BR	Brazil	Brazil
IO	British Indian Ocean Territory	Other
VG	British Virgin Islands	Other
BN	Brunei Darussalam	Other
BG	Bulgaria	Rest of Central & Eastern Europe
BF	BurkinaFaso	Rest of Africa
BI	Burundi	Rest of Africa
KH	Cambodia	Rest of Asia Pacific
CM	Cameroon	Rest of Africa
CA	Canada	North America
CV	Cape Verde	Other
KY	Cayman Islands	Other
CF	Central African Republic	Other
TD	Chad	Rest of Africa
CL	Chile	Chile
CN	China	Rest of Asia Pacific
CX	Christmas Island	Other
CC	Cocos(Keeling) Islands	Other
CO	Colombia	Colombia
KM	Comoros	Other
CK	Cook Islands	Other
CR	Costa Rica	Rest of Latin America
CI	Cote d'Ivoire	Rest of Africa
HR	Croatia	Rest of Central & Eastern Europe
CW	Curacao	Other
CY	Cyprus	Other
CZ	Czech Republic	Rest of Central & Eastern Europe
CD	Democratic Republic of the Congo	Rest of Africa
DK	Denmark	Rest of Western Europe
DJ	Djibouti	Other
DM	Dominica	Other
DO	Dominican Republic	Rest of Latin America
EC	Ecuador	Rest of Latin America
EG	Egypt	Egypt
SV	El Salvador	Rest of Latin America
GQ	Equatorial Guinea	Other
ER	Eritrea	Rest of Africa
EE	Estonia	Other
ET	Ethiopia	Rest of Africa
SZ	Eswatini	Rest of Africa
FK	Falkland Islands	Other
FO	Faroe Islands	Other
FJ	Fiji	Other
FI	Finland	Rest of Western Europe
FR	France	France
GF	French Guiana	Other
PF	French Polynesia	Other
TF	French Southern Territories	Other
GA	Gabon	Rest of Africa
GM	Gambia	Rest of Africa
GE	Georgia	Rest of Central & Eastern Europe
DE	Germany	Germany
GH	Ghana	Rest of Africa
GI	Gibraltar	Other
GR	Greece	Rest of Central & Eastern Europe
GL	Greenland	Other
GD	Grenada	Other
GP	Guadeloupe	Other
GU	Guam	Other
GT	Guatemala	Rest of Latin America
GG	Guernsey	Other
GN	Guinea	Other
GW	Guinea-Bissau	Rest of Africa
GY	Guyana	Other
HT	Haiti	Rest of Latin America
HM	Heard and McDonald Islands	Other
HN	Honduras	Rest of Latin America
HK	Hong Kong	Rest of Asia Pacific
HU	Hungary	Rest of Central & Eastern Europe
IS	Iceland	Other
IN	India	India
ID	Indonesia	Indonesia
IQ	Iraq	Rest of Middle East
IE	Ireland	Rest of Western Europe
IM	Isle of Man	Other
IL	Israel	Israel
IT	Italy	Italy
JM	Jamaica	Rest of Latin America
JP	Japan	Rest of Asia Pacific
JE	Jersey	Other
JO	Jordan	Rest of Middle East
KZ	Kazakhstan	Other
KE	Kenya	Rest of Africa
KI	Kiribati	Other
XK	Kosovo	Other
KW	Kuwait	Rest of Middle East
KG	Kyrgyzstan	Other
LA	Lao PDR	Rest of Asia Pacific
LV	Latvia	Rest of Central & Eastern Europe
LB	Lebanon	Rest of Middle East
LS	Lesotho	Rest of Africa
LR	Liberia	Rest of Africa
LY	Libya	Rest of Africa
LI	Liechtenstein	Other
LT	Lithuania	Rest of Central & Eastern Europe
LU	Luxembourg	Other
MO	Macao	Other
MK	Macedonia	Rest of Central & Eastern Europe
MG	Madagascar	Rest of Africa
MW	Malawi	Rest of Africa
MY	Malaysia	Malaysia
MV	Maldives	Other
ML	Mali	Rest of Africa
MT	Malta	Other
MH	Marshall Islands	Other
MQ	Martinique	Other
MR	Mauritania	Rest of Africa
MU	Mauritius	Other
YT	Mayotte	Other
MX	Mexico	Mexico
FM	Micronesia	Other
MD	Moldova	Rest of Central & Eastern Europe
MC	Monaco	Other
MN	Mongolia	Rest of Asia Pacific
ME	Montenegro	Other
MS	Montserrat	Other
MA	Morocco	Rest of Africa
MZ	Mozambique	Rest of Africa
MM	Myanmar	Other
NA	Namibia	Rest of Africa
NR	Nauru	Other
NP	Nepal	Rest of Asia Pacific
NL	Netherlands	Netherlands
NC	New Caledonia	Other
NZ	New Zealand	Rest of Asia Pacific
NI	Nicaragua	Rest of Latin America
NE	Niger	Rest of Africa
NG	Nigeria	Nigeria
NU	Niue	Other
NF	Norfolk Island	Other
MP	Northern Mariana Islands	Other
NO	Norway	Rest of Western Europe
OM	Oman	Rest of Middle East
PK	Pakistan	Pakistan
PW	Palau	Other
PS	Palestinian Territory	Other
PA	Panama	Rest of Latin America
PG	Papua New Guinea	Rest of Asia Pacific
PY	Paraguay	Rest of Latin America
PE	Peru	Peru
PH	Philippines	Rest of Asia Pacific
PN	Pitcairn	Other
PL	Poland	Rest of Central & Eastern Europe
PT	Portugal	Rest of Western Europe
PR	Puerto Rico	Rest of Latin America
QA	Qatar	Rest of Middle East
CG	Republic of Congo	Other
RE	Reunion	Other
RO	Romania	Rest of Central & Eastern Europe
RU	Russian Federation	Russia
RW	Rwanda	Rest of Africa
SH	Saint Helena	Other
KN	Saint Kitts and Nevis	Other
LC	Saint Lucia	Other
PM	Saint Pierre and Miquelon	Other
VC	Saint Vincent and Grenadines	Other
BL	Saint-Barthelemy	Other
MF	Saint-Martin	Other
WS	Samoa	Other
SM	San Marino	Other
ST	Sao Tome and Principe	Other
SA	Saudi Arabia	Saudi Arabia
SN	Senegal	Rest of Africa
RS	Serbia	Rest of Central & Eastern Europe
SC	Seychelles	Other
SL	Sierra Leone	Rest of Africa
SG	Singapore	Rest of Asia Pacific
SX	Sint Maarten	Other
SK	Slovakia	Rest of Central & Eastern Europe
SI	Slovenia	Rest of Central & Eastern Europe
SB	Solomon Islands	Other
SO	Somalia	Rest of Africa
ZA	South Africa	South Africa
GS	South Georgia and the South Sandwich Islands	Other
KR	South Korea	Other
SS	South Sudan	Rest of Africa
ES	Spain	Spain
LK	Sri Lanka	Rest of Asia Pacific
SR	Suriname	Other
SJ	Svalbard and Jan Mayen Islands	Other
SE	Sweden	Rest of Western Europe
CH	Switzerland	Rest of Western Europe
TW	Taiwan	Rest of Asia Pacific
TJ	Tajikistan	Rest of Asia Pacific
TZ	Tanzania	Rest of Africa
TH	Thailand	Rest of Asia Pacific
TL	Timor-Leste	Other
TG	Togo	Rest of Africa
TK	Tokelau	Other
TO	Tonga	Other
TT	Trinidad and Tobago	Other
TA	Tristan da Cunha	Other
TN	Tunisia	Rest of Africa
TR	Turkey	Turkey
TM	Turkmenistan	Rest of Asia Pacific
TC	Turks and Caicos Islands	Other
TV	Tuvalu	Other
UG	Uganda	Rest of Africa
UA	Ukraine	Rest of Central & Eastern Europe
AE	United Arab Emirates	United Arab Emirates
GB	United Kingdom	United Kingdom
US	United States	North America
UY	Uruguay	Rest of Latin America
UM	US Minor Outlying Islands	Other
UZ	Uzbekistan	Rest of Asia Pacific
VU	Vanuatu	Other
VA	Vatican City State	Other
VE	Venezuela	Rest of Latin America
VN	Vietnam	Rest of Asia Pacific
VI	Virgin Islands	Other
WF	Wallis and Futuna Islands	Other
EH	Western Sahara	Other
YE	Yemen	Rest of Middle East
ZM	Zambia	Rest of Africa
ZW	Zimbabwe	Other