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The Customer-Journey Vision - Guidance for Agentic Vehicle Experience on AWS

The Customer-Journey Vision

AVX is designed around the full vehicle ownership lifecycle. The guidance organizes the customer journey into five stages:

Stage What happens AVX role

Find

A prospective buyer researches vehicles — inventory, financing pre-qualification, EV range for their commute

Retail advisor persona surfaces relevant inventory and financing options via catalog_query(), offers_lookup(), and lead_capture() tools

Acquire

Purchase or lease financing, digital contracting, delivery scheduling

Partner integration with commerce, payments, and contract-management platforms; resolve_or_create_owner_identity() bridges lead records to durable accounts at ownership transfer

Own

Day-to-day ownership — live vehicle health, charging, OTA updates, maintenance scheduling

Fleet driver and vehicle owner personas; proactive outreach on recalls and maintenance due

Service

Triage a warning light, diagnose a fault, book a repair appointment, check warranty coverage

Core capability — triage → knowledge lookup → booking → escalation; fleet-driver and vehicle-owner personas functional

Sell

End-of-ownership transition — trade-in valuation, history report, commerce platform handoff

End-of-ownership journey endpoint; the vehicle’s complete service history accumulated through CMS and ADP provides a verifiable provenance record for commerce or trade-in flows

This guide covers all five journey stages. The Own and Service stages have the most fully developed tool catalog; Find and Acquire have full tool implementations that depend on tenant-provided catalog feeds and partner integrations for their complete end-to-end flow.