The Customer-Journey Vision
AVX is designed around the full vehicle ownership lifecycle. The guidance organizes the customer journey into five stages:
| Stage | What happens | AVX role |
|---|---|---|
|
Find |
A prospective buyer researches vehicles — inventory, financing pre-qualification, EV range for their commute |
Retail advisor persona surfaces relevant inventory and financing options via |
|
Acquire |
Purchase or lease financing, digital contracting, delivery scheduling |
Partner integration with commerce, payments, and contract-management platforms; |
|
Own |
Day-to-day ownership — live vehicle health, charging, OTA updates, maintenance scheduling |
Fleet driver and vehicle owner personas; proactive outreach on recalls and maintenance due |
|
Service |
Triage a warning light, diagnose a fault, book a repair appointment, check warranty coverage |
Core capability — triage → knowledge lookup → booking → escalation; fleet-driver and vehicle-owner personas functional |
|
Sell |
End-of-ownership transition — trade-in valuation, history report, commerce platform handoff |
End-of-ownership journey endpoint; the vehicle’s complete service history accumulated through CMS and ADP provides a verifiable provenance record for commerce or trade-in flows |
This guide covers all five journey stages. The Own and Service stages have the most fully developed tool catalog; Find and Acquire have full tool implementations that depend on tenant-provided catalog feeds and partner integrations for their complete end-to-end flow.