Features and benefits - Amazon Marketing Cloud Insights on AWS

Features and benefits

The solution provides the following features:

Reduce development time from weeks to hours

This solution deploys AWS services to store, query, analyze, and visualize reporting from the AMC API, reducing development time from weeks to hours.

Analyze campaign metrics

This solution enables analysts to run queries and monitor ongoing campaign performance across metrics such as reach and frequency, and dimensions including geographic area, audience segment, and device.

Combine campaign reports

Bring AMC API query results from multiple brand campaigns inside your AWS account across advertising channels such as video, audio, display, and sponsored ads to gain a holistic and in-depth understanding of the customer journey.

Integration with Service Catalog AppRegistry and AWS Systems Manager Application Manager

This solution includes a Service Catalog AppRegistry resource to register the solution’s CloudFormation template and its underlying resources as an application in both Service Catalog AppRegistry and AWS Systems Manager Application Manager. With this integration, you can centrally manage the solution’s resources.