Who Should Participate?

The development of a SaaS product strategy requires cross-functional involvement of many parts of the company. Product Managers will be at the center of this effort. They will be essential to thinking beyond features and functions, and extending their product vision to the service model. This means thinking about the end-to-end service experience and the different types of customers and markets they want to address. It also means they will need to be more invested in how the system is built to ensure that the teams are focused on achieving the agility and innovation that is part of SaaS. Given this scope, it is also critical for operational, technical, sales and marketing personnel contribute to this effort. Their inclusion in this effort enables you to develop a more comprehensive strategy that incorporates their perspectives and considerations that might alter how you ultimately choose to package, sell, support, and deliver your system.