Concepts and definitions
This section describes key concepts and defines terminology specific to this solution:
application
A logical group of AWS resources that you want to operate as a unit.
Amazon Marketing Cloud (AMC)
Amazon Ads' cloud-based data clean room that allows advertisers to perform custom campaign analytics with strict safeguards around data privacy and security.
customer
This solution uses the term customer to refer to AMC instances onboarded through the Tenant Provisioning Service microservice. A customer has a 1-to-1 relationship with an AMC instance.
microservice
AWS resources deployed to facilitate managing AMC Instances, sending workflow requests to AMC API, and retrieving reports from Amazon Ads and Selling Partner Reporting API.
Note
For a general reference of AWS terms, see the AWS Glossary.
