User engagement and geomarketing applications - Amazon Location Service

User engagement and geomarketing applications

The following is an illustration of a user engagement and geomarketing application architecture using Amazon Location:

With this architecture, you can:

  • Initiate events based on the proximity of a target so that you can send offers to nearby customers or engage those who recently left your establishment (called geotargeting).

  • Visualize customer device locations on a map to monitor trends over time.

  • Store customer device locations that you can analyze over time.

  • Analyze location history to identify trends and opportunities for optimization.

The following is an overview of the steps required to build a user engagement and geomarketing application:

  1. Create your geofences in Geofence Collections and link Trackers to them. For more information, see Geofencing an area of interest using Amazon Location.

  2. Configure Amazon EventBridge to send a notification to customers who enter or exit a geofenced area of interest. For more information, see Reacting to Amazon Location Service events with Amazon EventBridge.

  3. Display customer locations and geofences on a map. For more information, see Using maps.

  4. Save location data to long-term storage for further analysis.

  5. Once you have built your application, you can use Amazon CloudWatch and AWS CloudTrail to manage your application. For more information, see Monitoring Amazon Location Service with Amazon CloudWatch and Logging and monitoring with AWS CloudTrail.