Hybrid mode with server-side ad beacons - AWS Elemental MediaTailor

Hybrid mode with server-side ad beacons

MediaTailor supports a hybrid mode for session tracking. In this mode, the service emits playback-related ad-tracking events, but makes the complete client-side tracking payload available for the session

To enable hybrid tracking using playback prefixes, from the player initialize a new MediaTailor playback session using a request in one of the following formats, according to your protocol:

Example : HLS format
POST master.m3u8
    {
        "adsParams": {
           "deviceType": "ipad"
       },
       "reportingMode":"server"
    }
Example : DASH format
POST manifest.mpd
    {
        "adsParams": {
           "deviceType": "ipad"
       },
       "reportingMode":"server"
    }

MediaTailor maintains the following tracking events in hybrid mode:

  • Impression

  • Start

  • First quartile

  • Midpoint

  • Third quartile

  • Complete

  • breakStart (vmap)

  • breakEnd (vmap)