Inserting bumpers
Bumpers are short, non-skippable video or audio clips that play at the start or before the end of an ad break.
The following conditions apply to bumpers:
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Bumpers must be 10 seconds or less.
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Bumpers can be inserted at the start of an ad break, directly before the end of an ad break, or both.
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Bumpers play during every ad break in a playback session unless pre-roll is configured. If pre-roll is configured, bumpers won't play during the pre-roll break. Instead, they will play in every subsequent break after the pre-roll.
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For HLS, you must include the
duration
attribute with each SCTE-35EXT-X-CUE-OUT
tag. -
Bumpers are transcoded to match source content.
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You are not charged for bumpers.
Configuring bumpers
To use bumpers, configure the bumper URLs via the MediaTailor console, MediaTailor API, or AWS CLI. You can configure a start bumper, an end bumper, or both. Bumpers are stored on a server, such as Amazon's S3. The bumper URLs indicate the location of the stored bumper asset(s).
Example start and end bumper URLs:
Start bumper URL: https://s3.amazonaws.com/startbumperad
End bumper URL: https://s3.amazonaws.com/endbumperad
Example
The following is an example of bumper ad behavior.
Example 1: Start and end bumpers
In this example, start and end bumpers are enabled. The ad decision server has 50 seconds of personalized ads to fill a 70-second ad break. The 10-second start bumper plays at the start of the ad break, 50 seconds of ads plays, then the 10-second end bumper.
