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Amazon Mobile Analytics
User Guide

Active Users Tab

Note

After April 30, 2018, Amazon Mobile Analytics features will be provided only by Amazon Pinpoint. If you're new to Mobile Analytics, use Amazon Pinpoint instead. If you're currently using Mobile Analytics, see Migrating from Amazon Mobile Analytics to Amazon Pinpoint.

The Active Users tab displays trend charts for the following:

  • Daily Active Users (DAU) – Users who used your app on a particular day.

  • Monthly Active Users (MAU) – Users who used your app in the previous 30 days.

  • New Users – New users who used your app on a particular day.

  • Sticky Factor – Fraction of monthly users using your app on a particular day. For example, a Sticky Factor of .25 means that on a particular day, 25% of your users from the previous 30 days used your app.