Amazon Mobile Analytics
User Guide

Overview Tab

Note

After April 30, 2018, Amazon Mobile Analytics features will be provided only by Amazon Pinpoint. If you're new to Mobile Analytics, use Amazon Pinpoint instead. If you're currently using Mobile Analytics, see Migrating from Amazon Mobile Analytics to Amazon Pinpoint.

The Overview tab displays at-a-glance summaries of:

  • Daily Active Users (DAU) – Users who used your app on a particular day.

  • Monthly Active Users (MAU) – Users who used your app in the previous 30 days.

  • New Users – New users who used your app on a particular day.

  • Sticky Factor – Fraction of monthly users who used your app on a particular day (DAU/MAU).

  • Total Sessions – Number of times your app was used on a particular day.

  • Day 1 Retention – Percentage of new users who used your app on a specific day and then again the following day.

  • Average Revenue Per Paid Daily Active User (ARPPDAU) – Gross revenue for in-app items per daily active user who purchased in-app items.