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Amazon Mobile Analytics
User Guide

Retention Tab

Note

After April 30, 2018, Amazon Mobile Analytics features will be provided only by Amazon Pinpoint. If you're new to Mobile Analytics, use Amazon Pinpoint instead. If you're currently using Mobile Analytics, see Migrating from Amazon Mobile Analytics to Amazon Pinpoint.

The Retention tab displays trend charts for the following:

  • Daily Retention for New Users—Percentage – Percentage of new users who used your app on a specific day and then again on the following day, the third day, and the seventh day.

  • Weekly Retention for New Users—Percentage –Percentage of users who used your app on a specific day and then at least once during the next 7 days inclusive (1-week retention); between 8 and 14 days inclusive (2-week retention); and between 15 and 21 days inclusive (3-week retention).

  • Daily Retention for New Users—Count – New users who used your app on a specific day and then again on the following day, the third day, and the seventh day. This chart also shows the number of new users who used your app on a particular day.

  • Weekly Retention for New Users—Count – New users who used your app on a specific day and then at least once during the next seven days inclusive (1-week retention); between 8 and 14 days inclusive (2-week retention); and between 15 and 21 days inclusive (3-week retention). This chart also shows the number of new users who used your app on a particular day.