Amazon Mobile Analytics
User Guide

Revenue Tab

Note

After April 30, 2018, Amazon Mobile Analytics features will be provided only by Amazon Pinpoint. If you're new to Mobile Analytics, use Amazon Pinpoint instead. If you're currently using Mobile Analytics, see Migrating from Amazon Mobile Analytics to Amazon Pinpoint.

The Revenues tab displays trend charts for the following:

  • Average Revenue Per Daily Active User (ARPDAU) – Gross revenue for in-app items per daily active user.

  • Average Revenue Per Paying Daily Active User (ARPPDAU) – Gross revenue for in-app items per daily active user who purchased in-app items.

  • Paying Daily Active Users – Users who bought an in-app item on a particular day.

Gross revenue does not include taxes, product returns, reimbursements, subscriptions or revenue from the purchase of the app.

Revenue for in-app purchases per monthly active user:

  • Average Revenue Per Monthly Active User (ARPMAU) – The gross revenue divided by the number of users who bought an item from your app in the last 30 days.

  • Average Revenue Per Paid Daily Active User (ARPPMAU) – Gross revenue for in-app items per monthly active user who purchased in-app items.

  • Paying Monthly Active Users – Users who bought an in-app item in a particular month.

Gross revenue does not include taxes, product returns, reimbursements, subscriptions or revenue from the purchase of the app.