Guidance for creating solutions in AWS Partner Central

Determining which solutions to create

Any opportunity you share or that is shared with you through ACE requires a solution you create in AWS Partner Central to be linked. We recommend you prioritize what you're actively selling on AWS. Given the time and resource investment for validating your solutions, work with your team and Partner Development Manager (if available) to determine which solutions should be validated through either an AWS FTR or AWS Specialization. Solutions don't need to be validated to be linked to an opportunity.

Describing your solution(s)

When creating a solution in AWS Partner Central, describe your solutions the same way you would describe them to your customers. Consider:

• How you market them on your website

• How your sales teams position them to customers

• What customer problems or needs the solution solves

• The customer profile

• The outcomes you can deliver to customers

• How to clearly describe your product and AWS capabilities

Tip

Partners tend to see more success when they demonstrate what they're specialized in and align to specific use cases, industries, and so on.

Understanding Solutions and Products

Product association requirement for your solution creation

To help you effectively represent your offerings in AWS Partner Central, it's important to understand how we define solutions and products, and why we ask you to associate them.

Solutions represent your complete go-to-market strategy—the full value proposition you present to customers, including your software, services, support model, and any specialized capabilities or expertise you provide. Think of your solution as the comprehensive answer to a customer problem or business need.

Products are the specific items customers can transact on AWS Marketplace. These can be tangible software applications, services, or consulting offers that have defined pricing, delivery mechanisms, and purchasing terms.

The distinction matters because partners deliver value that extends beyond what can be captured in a single Marketplace listing. For example, you might offer an enterprise software platform as your solution, but that platform could include multiple purchasable products: the core application, add-on modules, professional services packages, and managed service offerings. Each of these would be a separate product in Marketplace, but together they comprise your complete solution.

When you create a solution in AWS Partner Central, you must now associate it with the products or services that make up your offering. This requirement serves two purposes. First, it gives customers a complete view of what they can actually purchase and how your solution comes to life in their environment. Second, it enables AWS to better support your business by understanding the transactable components of your go-to-market strategy.