Glossary

The following table lists the acronyms and terms used in a CRM integration.

Acronym	Full term	Definition
AWS	Amazon Web Services	A comprehensive, cloud computing platform offered by AWS, providing a variety of services such as computing power, storage, and databases, accessible from the internet.
APN	AWS Partner Network	A global partner program by AWS, designed to help partners build successful AWS-based businesses or solutions by providing business, technical, and marketing support.
ACE	APN Customer Engagements	A program that facilitates collaboration between AWS and its partners, helping to drive customer engagements and coselling opportunities.
CRM	Customer Relationship Management	A strategy and software solution used by businesses for improving relationships and interactions with current and potential customers.
CRM connector	CRM connector for Salesforce	An app available from the Salesforce AppStore. The connector speeds the process of integrating with an ACE pipeline, and it enables integration with AWS Marketplace.
AWS IAM	AWS Identity and Access Management	A web service that helps to securely control access to AWS resources by enabling the creation and management of AWS users, groups, and permissions.
ISV	Independent Software Vendor	A company that specializes in creating and selling software, typically designed for mass or niche markets. This is in contrast to in-house software created by a user organization for its own use.
PDM	Partner Development Manager	A role in the AWS Partner Network, responsible for improving relationships with AWS Partners, helping them grow and improve their offerings on AWS.