Business Value Realization

Business Value Realization (BVR) is a motion within AWS Partner Central that helps partners guide customers through adoption after deploying eligible AWS services. As you help your customer achieve measurable business outcomes, you progress through a series of pit stops and receive funding tied to demonstrated results.

When you enroll in the BVR motion, you nominate customers and define the key performance indicators (KPIs) that measure the business value the customer expects to achieve. The motion moves you through pit stops that drive adoption — each with activities to complete and KPI thresholds to meet. Funding is disbursed automatically at milestone completion, with amounts determined by the size of the opportunity.

Who is involved

• You (the partner) — Own the customer engagement, complete activities, submit KPI progress, and manage the adoption journey.

• Partner Success Specialist (PSS) — An AWS persona who reviews your activity submissions, provides feedback, and supports you throughout the motion.

• Customer — Deploys the AWS service, shares usage data, and attests to business outcomes achieved.