AWS Partner Central home page
The AWS Partner Central home page displays information relevant to your assigned role. The home page contains a navigation bar and dropdown menus at the top, and an icon in the bottom right corner to access walkthroughs.
Topics
Navigation bar
At the top of the AWS Partner Central home page is a navigation bar. The navigation bar contains menus to access AWS Partner Central content related to AWS Partner benefits and path or tier progression. Hover over menu items to view details about their content. You can only access the menu items permitted to your assigned role. For more about AWS Partner Central menu items and the roles that can access them, refer to AWS Partner Central menus and role, path, and stage access.
Global search
In the center of the navigation bar, enter a term in the search box to search your AWS Partner account and partner-enablement content—including ACE opportunities, offerings, how-to guides, and videos. The search feature does not include index fund requests or partner analytics dashboards.
Search results display in tables, organized by record type. In the left panel, you can apply one or more record-type filters to surface results of a specific type. Choose Clear filters to remove filters. A maximum of five results for each record type display in each table. If there are more than five results for a type, choose View all to expand results. To open a record, choose the record name or title.
Tasks
AWS Partner Central tasks can help you prioritize and complete activities in AWS Partner Central that are relevant to your AWS goals. Tasks guide you from onboarding to achieving strategic goals, such as creating AWS Marketplace listings. AWS Partner Central can recommend the most relevant tasks according to your role and company's path.
Dropdown menus
At the top right corner of AWS Partner Central are dropdown menus for Support, Language, My Company, and My Profile. You can only access the menu items permitted to your assigned role. For more about AWS Partner Central menu items and the roles that can access them, refer to AWS Partner Central menus and role, path, and stage access.
Support
In AWS Partner Central, choose Support, Contact Support to submit new cases, view your case history, or correspond with AWS Partner Support.
AWS Partner Support is a case-management feature for partners to engage with APN Support. On the Partner Support page, you can open a new case, review your open and previous cases, and read articles related to common issues, questions, and concerns posed by other users. You can track correspondence on open cases, respond directly from AWS Partner Central, and upload files to help you communicate your issues with AWS Partner support.
AWS Partner Support gives you the ability to enter details about your issue so that the support team can help you more efficiently.
Type of Case – Choose the type of support case you want to open. This helps to route your request to the right team.
Question Type – Choose the option that best aligns with the type of question you want to ask the support team.
Get Specific – Choose a more specific question type.
Subject – Enter a descriptive subject for your support ticket.
Description – Describe your issue in detail.
Attachments – Add any attachments to help describe your issue.
If you are locked out of AWS Partner Central, you can get support by doing the following:
-
Navigate to the AWS Partner Team contact page
of the AWS Partner Network Knowledge Base. -
Complete the contact form and choose Submit.
Language
You can choose a different language from the Language dropdown menu.
My Company
The My Company dropdown menu has several items to help you manage your company profile, user management, AWS certifications, and more. The majority of these menu options are available only to alliance team users. For more information, refer to AWS Partner Central roles.
Partner Scorecard – View your Partner Scorecard to track progression in your AWS Partner path and tier requirements.
Company Profile – Access your company information, products and services, and for eligible partners, your Product Solutions Finder listing information.
User Management – Assign roles to users and invite new users to AWS Partner Central.
Training & Certifications – View the AWS trainings and certifications completed by users in your organization.
AWS Educate Job Board – Post jobs to reach candidates with specific AWS certified skills.
Request alliance lead Change – Submit a request to change the alliance lead role to a different user.
Company Profile
In the top right menu, choose My Company, Company Profile to open a page where you can update your company’s information, and for Validated or higher stage partners, update your Partner Solutions Finder listing. This page is available only to alliance lead, alliance team, and marketing staff roles.
The Company Profile page contains several tabs with unique information. Updates to this page are reflected on the AWS Partner Solutions Finder public webpage for eligible partners. For partners in Registered, Enrolled, or Confirmed stages, only a subset of the tabs on Company Profile are visible (only Company, Products & Services, and My Domains), and this information is not listed on AWS Partner Solutions Finder.
Company – Update general information about your business and the type of customers you serve.
Solutions/Practices – View offerings validated by AWS. You can add descriptive content to appear alongside your validated offerings on your AWS Partner Solutions Finder listing.
Qualifications – View your AWS validated qualifications (such as AWS Competencies, AWS Services, Programs, and Certifications). Report your own solution areas to lead customers to your Partner Solutions Finder listing.
Locations – Highlight your organization's location on your Partner Solutions Finder listing.
Case Studies – View case studies validated by AWS. You can add descriptive content to appear alongside your validated case studies on your AWS Partner Solutions Finder listing.
Products & Services – Choose the types of products and services you offer to customers. This information is used to recommend AWS Partner Paths to you and your listing here is required to enroll in a relevant path.
My Domains – Add domains associated with your organization. When a user registers, if they have an included domain they are automatically added to your organization account and can collaborate with your team.
My Profile
The My Profile dropdown menu includes links to manage your personal profile and share your AWS certification details. Only features permitted to your assigned role appear on the menu. For more information, refer to link to role summaries.
My Profile – View and edit your contact information and change your AWS Partner Central password.
My AWS Certifications – View your AWS training and certifications and edit your AWS training and certifications email address and consent to share your AWS Certifications with AWS Partner Network.
Partner terms & conditions – Read AWS Partner Network terms and conditions.
AWS Partner Central menus and role, path, and stage access
The following table provides descriptions of each menu item in AWS Partner Central and the roles, paths, and stages that can access them.
Menu | Item | Description | Role access | Path access | Stage access |
---|---|---|---|---|---|
Learn |
Partner Training | Build your competence, confidence, and credibility to better support customers with essential knowledge of the AWS Cloud. | All roles | All paths | All stages |
AWS Self-Paced Training | Find courses and content on AWS Skill Builder to empower learners across all levels. | All roles | All paths | All stages | |
AWS Instructor-Led Training | Learn AWS Cloud skills and best practices with expert AWS instructors. | All roles | All paths | All stages | |
AWS Certification | Validate technical skills and cloud expertise with certifications across role and specialty. | All roles | All paths | All stages | |
Build |
Offerings | List products and services available to your customers. | Alliance lead, alliance team, technical staff, marketing staff | All paths | All stages |
Case Studies | Submit case studies to support your offerings and program applications. | Alliance lead, alliance team, ACE manager, ACE user, technical staff, marketing staff | All paths | All stages | |
AWS Instructor-Device Listing | Submit hardware products for AWS Device Qualification and AWS Partner Device Catalog listing. | All roles | All paths | All stages | |
Well-Architected workloads | Upload Well-Architected Partner Program workloads. | Alliance lead, alliance team, technical staff | Software, Services | Confirmed or higher | |
Market |
Offerings | List products and services available to your customers. | Alliance lead, alliance team, technical staff, marketing staff | All paths | All stages |
AWS Marketing Central | Generate demand for your offerings using the AWS self-service marketing portal. | Alliance lead, alliance team, ACE manager, ACE user, marketing staff | All paths | Confirmed or higher | |
AWS Sponsorships | Connect with customers and prospects to grow your AWS business. | Alliance lead, alliance team, ACE manager, ACE user, marketing staff | All paths | All stages | |
APN Marketing Toolkit | Access partner creative and messaging guidelines to create marketing assets that showcase your expertise and relationship with AWS. | Alliance lead, alliance team, ACE manager, ACE user, marketing staff | All paths | All stages | |
My Partner Solutions Finder Listing | View your public AWS Partner listing that highlights your capabilities to potential customers. | Alliance lead, alliance team, marketing staff | All paths | Validated or higher | |
Public Reference | Submit public references to advance through program and tier requirements. | Alliance lead, alliance team, ACE manager, ACE user, marketing staff | All paths | Enrolled or higher | |
Find AWS Partners | Connect with other partners to grow your business. | Alliance lead, alliance team, ACE manager, ACE user, marketing staff | All paths | All stages | |
Badge Manager | Create custom partner badges to showcase your relationship with AWS and earned specializations. | Alliance lead, alliance team | All paths | Validated or higher | |
Sell |
Leads Management | Manage qualified leads from the AWS Partner Marketing teams. | Alliance lead, alliance team, ACE manager, ACE user, marketing staff | All paths | All stages |
Opportunity Management | Manage opportunities from the AWS Sales team and upload opportunities for sales support from AWS. | Alliance lead, alliance team, ACE manager, ACE user, marketing staff | All paths | All stages | |
Programs |
AWS Partner Programs | Discover partner programs to help you build, market, and sell your offerings. | All roles | All paths | All stages |
Program Application | Apply to partner programs to unlock more benefits. | Alliance lead, alliance team, technical staff | All paths | Validated or higher | |
Solution Provider Resources | The Solution Provider Resources page is designed to help guide authorized AWS Solutions Providers through numerous topics and key program requirements. | All roles | All paths | All stages | |
Funding |
Funding Benefits for AWS Partners | Discover funding benefits to help you manage training, development, and marketing costs. | All roles | All paths | All stages |
AWS Partner Funding Portal | Access your funding benefits to accelerate your business development with AWS. | All roles | All paths | All stages | |
Resources |
Navigate | Get prescriptive guidance with Navigate enablement tracks. | All roles | All paths | All stages |
Documents | Access guides and help documents on topics around partner programs, AWS Services and more. | All roles | All paths | All stages | |
Videos | View videos on-demand across business, sales, and technical content. | All roles | All paths | All stages | |
FAQs | View our frequently asked questions about AWS Partner Central. | All roles | All paths | All stages | |
View all | Search across all resource categories. | All roles | All paths | All stages | |
Channel |
Channel management page from previous version of AWS Partner Central. Includes Program Management Accounts, End User Information, and Partner Growth Rebate tabs. | Channel user | Services, Distribution | Enrolled or higher | |
My Company |
Partner Scorecard | View your Partner Scorecard to track progression in your AWS Partner Path and tier requirements. | Alliance lead, alliance team | All paths | All stages |
Company Profile | Manage your company information and Partner Solutions Finder listing. | Alliance lead, alliance team, marketing staff | All paths | All stages | |
User Management | Manage users in your organization and assign user roles to users. | Alliance lead, alliance team | All paths | All stages | |
AWS Educate Job Board | Find cloud-certified job seekers to grow your organization. | Alliance lead, alliance team | All paths | All stages | |
View all Training and Certification | Keep track of your team's learning progress and earned certifications. | Alliance lead, alliance team | All paths | All stages | |
View alliance lead and Request Change | Identify your organizations alliance lead and request a change if the designated user has changed. | All users | All paths | All stages | |
My Profile |
My Profile | Manage your user profile. | All roles | All paths | All stages |
My Certifications | Link your AWS training account and view your training and certification. | All roles | All paths | All stages | |
Logout | Log out of AWS Partner Central. | All roles | All paths | All stages | |
Partner Terms and Conditions | View AWS Partner terms and conditions. | All roles | All paths | All stages |
Partner walkthroughs
Partner walkthroughs are self-service guided tutorials for navigating AWS Partner Central and completing common workflows. To access walkthroughs, choose the Partner walkthrough icon at the bottom right corner of the AWS Partner Central home page.
Partner news and events
The AWS Partner Central home page features Partner news and Partner events feeds. These feeds display curated collections of AWS and AWS Partner news and events relevant to AWS Partners.
The Partner news feed features articles related to AWS Partner Central launch announcements, AWS service launch news, and important AWS Partner deadlines. To access a searchable and filterable list of articles published in the last six months, choose View all partner news.
The Partner events feed features events relevant to AWS Partners, including webinars, workshops, summits, and keynote events. Delivery-format tags indicate if an event is in-person, virtual, or both. Choose the title of an event to access more information or register. To access a searchable and filterable page of all upcoming events curated for AWS Partners, choose View all partner events. Pinned events display at the top of this page, highlighted because of their importance to all AWS Partners.