Third-party event tracking services

The following Customer Data Platforms (CDPs) can help you collect event data from your application and send it to Amazon Personalize.

• Amplitude – You can use Amplitude to track user actions to help you understand your users' behavior. For information on using Amplitude and Amazon Personalize, see the following AWS Partner Network (APN) blog post: Measuring the Effectiveness of Personalization with Amplitude and Amazon Personalize.

• mParticle – You can use mParticle to collect event data from your app. For an example that shows how to use mParticle and Amazon Personalize to implement personalized product recommendations, see How to harness the power of a CDP for machine learning: Part 2.

• Segment – You can use Segment to send your data to Amazon Personalize. For more information on integrating Segment with Amazon Personalize, see Amazon Personalize Destination.