End of support notice: On October 30, 2026, AWS will end support for Amazon Pinpoint. After October 30, 2026, you will no longer be able to access the Amazon Pinpoint console or Amazon Pinpoint resources (endpoints, segments, campaigns, journeys, and analytics). For more information, see Amazon Pinpoint end of support. Note: APIs related to SMS, voice, mobile push, OTP, and phone number validate are not impacted by this change and are supported by AWS End User Messaging.
Use endpoints to represent your audience in Amazon Pinpoint
In Amazon Pinpoint, each member of your audience is represented by one or more endpoints. When you use Amazon Pinpoint to send a message, you direct that message to endpoints that represent the members of your target audience. Each endpoint definition includes a message destination—such as a device token, email address, or phone number. It also includes data about your users and their devices. Before you analyze, segment, or engage your audience, you must add endpoints to your Amazon Pinpoint project.
As your audience grows and changes, so does your endpoint data. To view the latest information that Amazon Pinpoint has about your audience, you can look up endpoints individually, or you can export all of the endpoints from an Amazon Pinpoint project. By looking at your endpoint data, you can see the following information about your users:
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Their device and platform.
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Their time zone.
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The versions of your app that are installed on their device.
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Their city and country location.
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Other custom attributes and metrics that you record.
The Amazon Pinpoint console also provides analytics for the demographics and custom attributes that are captured in your endpoints.
The following topics explain how to work with endpoints in Amazon Pinpoint. For information about adding endpoints automatically using your Android, iOS, or JavaScript client, see Register Amazon Pinpoint endpoints in your application.