Create Amazon Pinpoint campaigns programmatically

To help increase engagement between your app and its users, use Amazon Pinpoint to create and manage push notification campaigns that reach out to particular segments of users.

For example, your campaign might invite users back to your app who haven’t run it recently or offer special promotions to users who haven’t purchased recently.

A campaign sends a tailored message to a user segment that you specify. The campaign can send the message to all users in the segment, or you can allocate a holdout, which is a percentage of users who receive no messages.

You can set the campaign schedule to send the message once or at a recurring frequency, such as once a week. To prevent users from receiving the message at inconvenient times, the schedule can include a quiet time during which no messages are sent.

To experiment with alternative campaign strategies, set up your campaign as an A/B test. An A/B test includes two or more treatments of the message or schedule. Treatments are variations of your message or schedule. As your users respond to the campaign, you can view campaign analytics to compare the effectiveness of each treatment.

For more information, see Campaigns in the Amazon Pinpoint REST API Guide or Campaigns in the Amazon Pinpoint User Guide .