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Amazon Pinpoint
User Guide

Overview Charts

The Analytics Overview page contains metrics related to application usage and campaign responses.

Viewing the Analytics Overview Charts

You can view the Analytics Overview charts in the Amazon Pinpoint console. You can filter the charts on this page by date.

To view and filter the Overview charts

  1. In the navigation pane, choose Analytics.

  2. (Optional) Choose Last 30 days to filter the charts by a specific date or range of dates.

Chart Descriptions

The Analytics Overview page contains two sections: App analytics and Campaign analytics.

App analytics

The App analytics section contains some of the most commonly used metrics that are related to using your application.

Daily active endpoints

Shows the number of endpoints that opened your app at least once in a 24-hour period for each day in the selected time period. This chart also provides the average number of daily active endpoints for the entire time period, and the percentage change in the number of daily active endpoints from the beginning to the end of the time period.

Monthly active endpoints

Shows the number of endpoints that opened your app at least once in the previous 30 days for each day in the selected time period. This chart also provides the average number of monthly active endpoints for the entire time period, and the percentage change in the number of monthly active endpoints from the beginning to the end of the time period.

New endpoints

Shows the number of endpoints that were registered with Amazon Pinpoint for the first time for on each day in the selected time period. This chart also provides the average number of new endpoints for the entire time period, and the percentage change in the number of new endpoints from the beginning to the end of the time period.

7-day retention rate

Shows the percentage of users who opened your app 8 days ago, and then opened it again at some point in the following 7 days. This chart also provides the average 7-day retention rate for the entire time period, and the percentage change in the 7-day retention rate from the beginning to the end of the time period.

Sessions

The total number of times that your app was opened each day in the selected time period. This chart also provides the average number of daily sessions for the entire time period, and the percentage change in the number of sessions from the beginning to the end of the time period.

Revenue

The revenue, in USD, that was reported by your app for each day in the selected time period. This chart also provides the average daily revenue for the entire time period, and the percentage change in the amount of revenue from the beginning to the end of the time period.

Campaign analytics

The Campaign analytics section contains several important metrics that help you understand the success of your campaigns. The metrics in this section provide aggregated metrics for all the campaigns in the current application or project.

Active targetable endpoints

Shows the number of endpoints that are opted in to receive messages from you, and that have opened your app in the past 30 days. This section displays the number of active targetable endpoints by channel (mobile push, email, and SMS), as well as the overall number of active endpoints that are opted in to at least one channel.

Total targetable endpoints

Shows the number of endpoints that are opted in to receive messages from you. This section includes the number of targetable endpoints by channel (mobile push, email, and SMS), as well as the overall number of endpoints that are opted in to at least one channel.

Campaigns

Shows information about the campaigns that were active during the time period you selected. This section includes the following information:

Active campaigns

The number of campaigns that were active during the selected time period.

Endpoints messaged

The number of endpoints that received a message during the selected time period.

Delivery rate

The percentage of targeted endpoints that received messages from you. Amazon Pinpoint calculates this rate by dividing the number of messages that were delivered to their intended recipients by the total number of messages that you sent.

Open rate

The percentage of recipients who opened your message. The way that Amazon Pinpoint calculates this metric depends on the communication channel.

For email messages, the open rate is the number of messages that were opened by their recipients, divided by the number of messages that were received by their recipients.

For mobile push messages, the open rate is the number of recipients who opened your app as a result of receiving your message, divided by the number of recipients who received your message.

Amazon Pinpoint doesn't provide an open rate for SMS messages.

Opt out rate

The percentage of customers who opted out after receiving the message. Amazon Pinpoint calculates this rate by dividing the number of recipients who received your message and opted out by the number of messages that were received by their intended recipients. (The recipients could have opted out by clicking an unsubscribe link in an email, or by replying to an SMS message with the keyword STOP).