Amazon Pinpoint
User Guide

Revenue Charts

The charts on the Revenue page provide details about user purchase activity and the revenue that's generated by your app.

Note

Some of the charts on the Revenue page refer to endpoints, while others refer to users. For more information about the difference between users and endpoints, see Endpoints and Users in Charts.

Viewing the Revenue Charts

You can view the Revenue charts in the Amazon Pinpoint console. You can filter the charts on this page by date.

To view and filter the Revenue charts

  1. In the navigation pane, under Analytics, choose Revenue.

  2. (Optional) Choose Last 30 days to filter the charts by a specific date or range of dates.

Chart Descriptions

The Revenue page contains the following charts:

Revenue

Shows the amount of money, in USD, spent within your app by all users for each day in the selected time period. This chart also provides the average amount of revenue that was generated by the app for the entire time period, as well as the percentage change in the amount of revenue from the beginning to the end of the time period.

Revenue per endpoint

Shows the average amount of money that was spent within your app by each endpoint for each day in the selected time period. Amazon Pinpoint calculates this number by dividing the amount of revenue generated during the selected time period by the number of users who opened the app in that time period. This chart also provides the average amount of revenue per endpoint for the entire time period, as well as the percentage change in the amount of revenue per endpoint from the beginning to the end of the time period.

Paying users

Shows the number of unique users who made at least one purchase for each day in the selected time period. This chart also provides the total number of paying users, the average number of paying users, and the percentage change in the number of paying users from the beginning to the end of the time period.

Revenue per paying user

Shows the amount of money that was spent by each paying user. Amazon Pinpoint calculates this number by dividing the amount of revenue generated each day in the selected time period by the number of unique users who made at least one purchase during that day. This chart also provides the average amount of revenue per paying user for the entire time period, as well as the percentage change in the amount of revenue per paying user from the beginning to the end of the time period.

Units sold

Shows the total number of items that were purchased in your app for each day in the selected time period. This chart also provides the total number of units sold, the average number of units sold per day, and the percentage change in the number of units sold from the beginning to the end of the analysis period.

Units sold per endpoint

Shows the daily average number of items that were purchased by each endpoint. Amazon Pinpoint calculates this number by dividing the number of units sold each day by the number of endpoints that were active during the selected time period. This chart also provides the average number of units that were sold per endpoint for the entire time period, as well as the percentage change in the number of units sold per endpoint from the beginning to the end of the analysis period.

Purchases

Shows the number of purchases that were made in your app for each day in the selected time period. This chart also provides the total number of purchases made in the time period, as well as the percentage change in the number of purchases from the beginning to the end of the analysis period.

Purchases per endpoint

Shows the daily average number of purchases per endpoint for each day in the selected time period. Amazon Pinpoint calculates this number by dividing Purchases by the number of endpoints that made a purchase for each day in the analysis period. This chart also provides the average number of purchases per endpoint for the entire time period, as well as the percentage change in the number of units sold per endpoint from the beginning to the end of the analysis period.