IP reputation - Amazon Pinpoint

IP reputation

The IP address reputation page contains information about the deny list activities for the dedicated IP addresses that you use to send email by using Amazon Pinpoint and Amazon Simple Email Service (Amazon SES).


The Overview tab lists every dedicated IP address that's associated with your Amazon Pinpoint and Amazon SES accounts, as shown in the following image.

If the value in the Reputation column is High, then there are no deny list activities that impact the reputation of that IP address. If the IP address does appear on a deny list, the name of that deny list is shown in the Blacklist name column.

If one of your dedicated IP addresses appears in this section, you should contact the organization that manages the deny list, and request that your IP address be removed. The following table includes a list of deny list operators that are considered in this section, and includes links to their procedures for delisting an IP address.

Deny list operator Link to delisting procedures
Spamhaus Spamhaus website
Barracuda Barracuda website
Invaluement Invaluement website
LashBack LashBack website
Passive Spam Block List (PSBL) Passive spam block list website


On the Alarms tab, you can create alarms that send you notifications when your dedicated IPs are added to major deny lists.

To create an alarm

  1. On the Alarms tab, choose Create alarm.

  2. On the Create alarm page, do the following:

    1. For Alarm name, enter a name that helps you easily identify the alarm.

    2. Configure the values that cause the alarm to be triggered. For example, if you want to be notified when the deny listed IP rate for your account is 5% or greater, choose >=. Then enter a value of 5, as shown in the following image.

    3. Specify the amount of time that has to elapse before the alarm is triggered. For example, you can configure the alarm so that it only sends a notification when the deny listed IP rate exceeds a certain rate and stays at that rate for more than 2 hours. In this example, next to for at least, enter a value of 2. Then, next to consecutive period(s) of, choose 1 hour, as shown in the following image.

    4. Under Notification method, choose one of the following options:

      • Use an existing SNS topic – Choose this option if you've already created an Amazon SNS topic and subscribed endpoints to it.

      • Create a new topic – Choose this option if you haven't yet created an Amazon SNS topic, or if you want to create a new topic.


        When you create a new topic, you have to subscribe one or more endpoints to it. For more information, see Subscribing an endpoint to a topic in the Amazon Simple Notification Service Developer Guide.

    5. (Optional) You can choose or create more than one Amazon SNS topic. To add a topic, choose Notify an additional SNS topic.

    6. When you finish, choose Create.