Registering a company or brand for use with 10DLC - Amazon Pinpoint

Registering a company or brand for use with 10DLC

Before you can request a 10DLC phone number, you must register your company or brand. Company registrations are managed by an industry organization called the Campaign Registry.

You only need to register your company once. After it's registered, you can edit your company and contact information. To delete a registered company, create a case with AWS Support. For more information about editing or deleting company details, see Editing or deleting a registered company.

10DLC company registration statuses

When you register your company or brand, one of two statuses is returned: either Unverified or Verified. If the status for your company registration is Unverified, it means that there was an issue with your registration. For example, the Registered Company Name that you provided might not exactly match the registered name of the company associated with the Tax ID that you provided. If you find a problem with your company registration details, you can correct them. For more information about modifying your company registration details, see Editing or deleting a registered company.

If the status for your company registration is Verified, then the registration details you provided were accurate, and you can begin creating 10DLC campaigns.

Registering your company or brand

You can complete the company registration process directly in the Amazon Pinpoint console. The details that you provide in this process determine the throughput capabilities of your 10DLC phone number. Make sure that the information that you provide is accurate.

To register a company

  1. Sign in to the AWS Management Console and open the Amazon Pinpoint console at

  2. In the navigation pane, under SMS and voice, choose Phone numbers.

  3. On the 10DLC campaigns tab, choose Register company.


    The Register your company page displays the Registration fee. This is a one-time fee associated with registering your company. This cost is separate from any other monthly costs or fees. It is charged to you when you register your company, or when you modify the details of an existing company registration.

  4. In the Company info section, do the following:

    • For Legal company name, enter the name that the company is registered under. The name that you enter must be an exact match for the company name that's associated with the tax ID that you provide.


      Make sure to use your company's exact legal name. Once submitted you can't change this information. Incorrect or incomplete information might result in your registration being delayed or denied.

    • For What type of legal form is this organization, choose the option that best describes your company.


      The US government and Not-for-profit options can only be used to register United States-based organizations. If your organization is based in a country other than the US, you must register as Private for-profit, regardless of the actual legal form of your organization.

    • If you chose Public for profit in the previous step, enter the company's stock symbol and the stock exchange that it's listed on.

    • For Country of registration, choose the country where the company is registered.

    • For Doing Business As (DBA) or brand name, enter any other names that your company does business as.

    • For Tax ID, enter your company's tax ID. The ID that you enter depends on the country that your company is registered in.

      • If you're registering a US or non-US entity that has an IRS Employer Identification Number (EIN), enter your nine-digit EIN. The legal company name, EIN, and physical address that you enter must all match the company information that is registered with the IRS.

      • If you're registering a Canadian entity, enter your federal or provincial Corporation number. Don't enter the Business Number (BN) provided by the CRA. The legal company name, Corporation number, and physical address that you enter must all match the company information that is registered with Corporations Canada.

      • If you're registering an entity that is based in another country, enter the primary tax ID for your country. In many countries, this is the numeric portion of your VAT ID number.

    • For Vertical, choose the category that best describes the company you're registering.

  5. In the Contact info section, do the following:

    • For Address/Street, enter the physical street address associated with your company.

    • For City, enter the city where the physical address is located.

    • For State or region, enter the state or region where the address is located.

    • For Zip Code/Postal Code, enter the ZIP or postal code for the address.

    • For Company website, enter the full URL of your company's website. Include "http://" or "https://" at the beginning of the address.

    • For Support email, enter an email address.

    • For Support phone number, enter a phone number with a country code.


    The Campaign Registry requires a contact email address and phone number in case they need to verify the registration information with a representative of your company.

  6. When you finish, choose Create. Your company registration is submitted to the Campaign Registry. In most cases, your registration is accepted immediately, and a status is provided.

If the status for your company registration is Verified, then you can begin creating low-volume, mixed-use 10DLC campaigns. You can use this type of campaign to send up to 75 messages per minute to recipients who use AT&T, and your registered company can send 2,000 messages per day to recipients who use T-Mobile. You can also send messages to recipients who use other US carriers, such as Verizon and US Cellular. These carriers don't strictly enforce throughput limits, but they do heavily monitor 10DLC messages for signs of spam and abuse.

If your use case requires a throughput rate that exceeds these values, you can apply for additional vetting of your company registration. For more information about vetting your brand registration, see Vetting your 10DLC registration.

If the status for your company registration is Unverified, there were issues with the information that you provided. Check the information that you provided and confirm that all of the fields contain the correct information. You can make changes to some parts of your company registration in the Amazon Pinpoint console. For more information about modifying your company registration details, see Editing or deleting a registered company.

Vetting your 10DLC registration

If your company registration is successful and you want to register a campaign with higher throughput capabilities, then you must vet your company registration.

When you vet your registration, a third-party organization analyzes the company details that you provided and returns a vetting score. A high vetting score can lead to higher throughput rates for your 10DLC company and the campaigns associated with it. However, vetting isn't guaranteed to increase your throughput.

Vetting scores aren't applied retroactively. In other words, if you've already created a 10DLC campaign, and you later vet your company registration, your vetting score isn't automatically applied to your existing campaign. For this reason, you should vet your company or brand before you create any of your 10DLC campaigns.


There is a $40 non-refundable fee for vetting your company or brand.

To vet your company registration

  1. In the navigation pane, under SMS and voice, choose Phone numbers.

  2. On the 10DLC campaigns tab, choose the 10DLC company that you want to vet.

  3. On the company details page, toward the bottom of the page, choose Apply for vetting.

  4. On the Apply for additional vetting window, choose Submit.

    For US-based companies, the vetting process typically takes around a minute to complete. For non-US-based companies, the vetting process might take significantly more time, depending on how readily available data is for that country.

After you submit a vetting request, you return to the company details page. The Company vetting results section displays the status and results of your vetting request. When the vetting process completes, this table shows a vetting score in the Score column. Your vetting score determines your 10DLC throughput capabilities. Your throughput varies based on the type of campaign that you create. If you create mixed-use or marketing-related 10DLC campaigns, you need to have a higher vetting score than you'd need for other campaign types in order to achieve high throughput rates. For more information about the capabilities of 10DLC phone numbers, see 10DLC capabilities.

If you change the details of your company registration after completing the vetting process, you can request to have your registration vetted again. If you only change the Vertical for your company registration, your vetting score won't change. If you change any details other than the Vertical, your vetting result could change. In either case, you're charged the one-time vetting fee again.