Amazon Pinpoint
User Guide

Step 4: Create a Campaign

After you create a segment, you can create a campaign and schedule Amazon Pinpoint to send it to your segment.

In Amazon Pinpoint, a campaign refers to a single message that you send to a segment. If you've used other digital user engagement tools in the past, you might have used phrases like "tactics" or "campaign elements" to refer to the same concept.

To create a new campaign

  1. In the navigation pane, choose Campaigns, and then choose Create a campaign.

  2. For Campaign name, type a name for the campaign.

  3. Under Campaign type, choose Standard campaign, and then choose Next.

  4. On the Choose a segment page, choose Use an existing segment. Then, for Segment, choose the segment that you created in the previous section. Choose Next step.

  5. On the Create your message page, do the following:

    1. Under Choose a channel for this campaign, choose Email.

    2. For Message content, choose Create a new message.

    3. For Subject, type the subject line of the email.

    4. For Message, type the body of the email.


      You can modify the HTML body of your message directly by choosing the edit HTML ( ) button in the message editor.

      You can also include personalized content in your message. You do this by adding the name of an attribute from the spreadsheet that you imported into Amazon Pinpoint. When you specify an attribute in this way, surround the attribute name with two sets of curly braces. For example, you could include the recipient's first name in the body of the message by typing {{User.UserAttributes.FirstName}} in the body of the message.

    5. When you finish, choose Next.

  6. On the Schedule your campaign page, for How often should this campaign be sent?, choose Immediately, and then choose Next.


    You can also choose to schedule the delivery of your message for a specific date and time. To schedule the delivery of your message, choose Once, and then specify the date and time when you want Amazon Pinpoint to send the email.

    If you want to send the message on a recurring basis, choose one of the other schedule options (Hourly, Daily, Weekly, or Monthly), and then specify the start and end times.

  7. On the Review and launch page, confirm that the campaign is set up correctly, and then choose Launch campaign.

Next: Next Steps »