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You are ready to move beyond the MVS phase and launch SaaS for general availability (GA) when your company has demonstrated an ability to land and effectively onboard new customers, and customers are able to consistently realize value and achieve expected outcomes. At this stage, you have also created a data-driven customer retention/expansion strategy, and a service model (e.g. customer success) that can scale in-parallel with customer acquisition. This will ensure that appropriate resources are in place to drive low-friction onboarding experiences, accelerate customer time-to-value (TTV) and execute expansion and renewal sales plays. These services can include digital-touch, human-touch, or a dynamic combination of human and digital support.
