How to turn on shared routes - Amazon Pinpoint SMS

How to turn on shared routes

In some countries, Amazon Pinpoint SMS maintains a pool of shared origination identities. When you activate shared routes, Amazon Pinpoint SMS makes an effort to deliver your message using one of the shared identities. The origination identity could be a sender ID, long code or short code and could vary within each country. When shared routes uses a sender ID as the origination identity, the sender ID will be a generic sender ID, such as NOTICE. Shared identities are unavailable in some countries, including the United States.


Shared routes can be subject to increased downstream filtering and dedicated routes, where available, are preferred.

Turn on shared routes (AWS Management Console)
  1. Open the Amazon Pinpoint SMS console at

  2. In the navigation pane, under Configurations, choose Phone pools.

  3. On the Phone Pools page, choose the pool that will have shared routes enabled.

  4. On the Shared routes tab, choose the Edit settings button.

  5. Choose Enable shared routes and then Save changes.