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Marketing opt-in - AWS End User Messaging SMS
What makes this form compliantCommon mistakes that cause denial

Marketing opt-in

Use this pattern when your campaign sends promotional or marketing messages (offers, discounts, product announcements). Marketing messages require express written consent under TCPA, which means the user must actively check a box — providing a phone number alone is not sufficient.

Marketing opt-in form example

What makes this form compliant

  • Phone number is optional — The form can be submitted without providing a phone number. Email is the primary contact method; SMS is an additional opt-in channel.

  • SMS consent is a separate, unchecked checkbox — The user must actively check the box to consent. It is not pre-selected and is not required to complete the form submission.

  • Consent text identifies the brand and message type — The checkbox label names the brand and explicitly states "promotional/marketing SMS communications."

  • All required disclosures in the consent text — Frequency ("Frequency may vary"), data rates ("Message and data rates may apply"), and opt-out/help instructions ("reply HELP for help or STOP to opt-out") are all present in the checkbox label.

  • Terms and Privacy Policy are a separate checkbox — Acceptance of Terms of Service and Privacy Policy is collected independently from SMS consent, with direct links to each document.

Common mistakes that cause denial

  • Pre-checking the SMS consent checkbox

  • Making the phone number a required field

  • Bundling SMS consent into the Terms of Service checkbox

  • Missing frequency or data rates disclosure in the consent text

  • Not identifying the brand name in the consent language