Sender ID registration requirements for Singapore - Amazon Simple Notification Service

Sender ID registration requirements for Singapore

Amazon SNS customers are able to send SMS traffic in Singapore using a Sender ID that has been registered through the Singapore SMS Sender ID Registry (SSIR). SSIR was launched in March 2022 through the Singapore Network Information Centre (SGNIC) which is owned by Info-communications Media Development Authority (IMDA) of Singapore, and enables organizations to register their Sender ID when sending SMS to mobile phones in Singapore.

In order to use a registered Singapore Sender ID you must obtain a Unique Entity Number (UEN), then submit a request to Amazon to allow-list your account for usage of your Sender ID and finally complete the registration process through SSIR.

If you don't register your ID by 2023–01–30 any message sent using a Sender ID will have its ID changed to LIKELY-SCAM per regulatory agency rules. After this date, regulators will continue to filter or block unregistered traffic at their discretion.

Important

If you are requesting the Sender ID in the Amazon Pinpoint regions, use the Amazon Pinpoint console to register the Sender ID. To complete the registration process manually for the regions other than Amazon Pinpoint regions, use the Singapore Sender ID registration.

To ensure you can still send messages in Singapore your registration must be completed by 2023–01–30.

It is very important that you complete the registration steps in the following order. Doing these steps out of order may result in your Sender ID being blocked by the service or will prevent your Sender ID from being preserved on the mobile device.

Step 1. Registering for a Singapore Unique Entity Number (UEN)

Step 2. If you are requesting the Sender ID in the Amazon Pinpoint Regions, use the Amazon Pinpoint Sender ID registration instructions to register the Sender ID.

  • For registering a Sender ID where the account is not in an Amazon Pinpoint Region, use the Singapore Sender ID registration instructions to manually register the Sender ID.

  • When sending SMS text messages on behalf of another company, a Letter of Authorization (LOA) from the company is required.

  • Don't wait for an approval or change in status after submitting your AWS Sender ID registration. Go immediately to Step 3.

Step 3. Registering a Sender ID with Singapore Network Information Centre (SGNIC)

Registering for a Singapore Unique Entity Number (UEN)

In order to start a registration with the SSIR you must first obtain a Singapore Unique Entity Number (UEN). A UEN is a unique entity number you receive when you register your business with the Account and Corporate Registry Authority (ACRA), for more information see Who Must Register with ACRA?. The amount of time to process can vary depending on how easily the ACRA can validate your request.

Registering your Singapore Sender ID with Amazon Pinpoint

Once you've registered your Singapore Unique Entity Number (UEN) you can complete the Sender ID registration process in the Amazon Pinpoint console (only for Amazon Pinpoint regions). When registering your Sender ID, make sure the information is complete and accurate or your registration could be rejected.

Important

The information you submit via the Amazon Pinpoint console will be passed on to our carrier partners to complete the registration.

To register a Singapore Sender ID

Use these steps to register a Sender ID when the account is in an Amazon Pinpoint Region. If your account is not in a Amazon Pinpoint Region, see Manual registration process to complete the Singapore sender ID registration.

  1. Sign in to the AWS Management Console and open the Amazon Pinpoint console at https://console.aws.amazon.com/pinpoint/.

  2. In the navigation pane, under SMS and voice, choose Phone numbers.

  3. On the Sender ID registrations tab, choose Create registration.

  4. Choose Singapore as your destination country.

  5. In the Company Information section, enter the following:

    • For Company Name, enter the name of your company exactly how it appears on your UEN registration.

    • For Tax ID, enter the UEN number you received from the ACRA.

    • For Company Website, enter the URL for your company's website.

    • For Address 1, enter the street address of your corporate headquarters.

    • For Address 2 - optional, if needed enter suite number of your corporate headquarters.

    • For City, enter the city of your corporate headquarters.

    • For State, enter the state of your corporate headquarters.

    • For Zip Code, enter the zip code of your corporate headquarters.

    • For Country, enter the two digit ISO country code.

  6. In the Contact Information section, enter the following information:

    • For First Name, enter the first name of the person who will be your business's point of contact.

    • For Last Name, enter the last name of the person who will be your business's point of contact.

    • For Support Email, enter the email address of the person who will be your business's point of contact.

    • For Support Phone Number, enter the phone number of the person who will be your business's point of contact.

  7. In Sender ID Information, enter the following:

    • For Sender ID, enter the Sender ID you want to display for your messages.

    • For Registering on behalf of another brand/entity? if yes then select True. If you are not the end user sending the messages you are considered a "Representative" of the other brand/entity.

    • For Letter of authorization image – optional, if you checked the box as Registering on behalf of another brand/entity? , upload an image of the complete Letter of Authorization (LOA). The supported file type is PNG and the maximum file size is 400KB. A template for the LOA can be downloaded for your convenience.

    • For Sender ID connection – optional you can add more details about the connection between the requested SenderID and company name.

  8. In Messaging Use Case, do the following:

    • For Monthly SMS Volume select the number of SMS messages that will be each month.

    • For Use Case Category select one of the following use case types for the number:

      • Two-factor authentication – Use this for sending two factor authentication codes.

      • One-time passwords– Use this for sending a user a one time password.

      • Notifications – Use this if you only intend to send your users important notifications.

      • Polling and surveys – Use this to poll users on their preferences.

      • Info on demand – This is for sending users messages after they have sent a request.

      • Promotions and Marketing – Use this if you only intend to send marketing messages to your users.

      • Other – Use this if your use case doesn't fall into any other category. Be sure that you fill out the Use Case Details for this option.

    • Complete Use Case Details – optional to provide additional context to the selected Use Case Category.

  9. In the Messaging Samples section, do the following:

    • For Message Sample 1, enter an example message of an SMS message body that will be sent to your end users.

    • For Message Sample 2 – optional and Message Sample 3 – optional, enter additional example messages, if needed, of the SMS message body that will be sent.

    • Each Message Sample text box has a maximum character limit of 306 characters.

  10. When you're done, choose Submit registration.

    Important

    You can check your registration status by following the directions at Singapore Sender ID registration status.

    Don't wait for an approval or change in status after submitting your Sender ID registration. Go immediately to Registering a Sender ID with Singapore Network Information Centre (SGNIC).

Manual registration process to complete the Singapore sender ID registration

Use these steps to register a Sender ID when the account is not in an Amazon Pinpoint Region. If your account is in a Amazon Pinpoint Region, see Registering your Singapore Sender ID with Amazon Pinpoint.

  1. Download the Singapore_Sender_ID_Registration_LOA_Template.zip and complete the required information.

  2. Create a case with AWS Support.

  3. On the Open support cases tab, choose Create case.

  4. Choose Looking for service limit increases, and for limit type choose SNS Text Messaging.

  5. For Resource Type, choose Sender ID Registration.

  6. Attach the LOA document and submit the request.

Registering a Sender ID with Singapore Network Information Centre (SGNIC)

Warning

Doing these steps out of order may result in your Sender ID being blocked by the service or will prevent your Sender ID from being preserved on the mobile device.

  1. You must first register your Singapore (SG) Sender ID for your account With AWS (Amazon Pinpoint console, or manual registration for non-Amazon Pinpoint regions). Once this step is complete you can proceed to the next step.

  2. Work with SGNIC to register your Sender ID using the process at SGNIC SMS Sender ID Registry.

    • When completing the process ensure you list all of the following as your Participating Aggregators:

      • AMCS SG Private Limited (Amazon Media Communications Services)

      • Nexmo PTE LTD

      • Sinch Singapore PTE LTD

      • Telesign Singapore PTE LTD

      • Twilio Singapore PTD LTD

Note

You are required to submit a Sender ID registration from each individual AWS account you require to use the Sender ID.

Singapore Sender ID registration status

When you register your Singapore Sender ID with Amazon SNS your registration will be in one of five different statuses:

  • Created – Your registration is created but not submitted.

  • Submitted – Your registration has been submitted and is being validated.

  • Reviewing – Your registration has been accepted and is being reviewed. It may take between 1–3 weeks and in some cases it may take longer for the review to be completed.

  • Complete – Your registration has been approved and you can start using the Sender ID.

  • Requires Updates – You must fix your registration and resubmit it. See Editing a Singapore Sender ID registration for more information. Fields that require updates display a warning icon and a brief description of the issue.

For all regions other than Amazon Pinpoint regions, AWS Support will send email confirmation on registration or create a case with AWS Support.

  • On the Open support cases tab, choose Create case.

  • Choose Service limit increase.

  • For Resource Type, choose Sender ID Registration and for limit choose General Inquiry.

Check your registration status

  1. Sign in to the AWS Management Console and open the Amazon Pinpoint console at https://console.aws.amazon.com/pinpoint/.

  2. In the navigation pane, under SMS and voice, choose Phone numbers.

  3. On the Sender ID registrations tab, choose the SenderID.

  4. You can then view the registration status of each SenderID.

Editing a Singapore Sender ID registration

After you submit your registration with Amazon Pinpoint, the registration status will display as Requires Updates if there is an issue with the registration. In this state, the registration form is editable. Fields that require updates have a warning icon and a brief description of the issue.

To edit a Sender ID

  1. Open the Amazon Pinpoint console at https://console.aws.amazon.com/pinpoint/.

  2. In the navigation pane, under SMS and voice, choose Phone numbers.

  3. On the SenderID Registration tab, choose the number that you want to edit and select the Registration ID.

  4. Choose Update registration to edit the form and correct fields that have a warning icon.

  5. If you are registering on behalf of another brand/entity you will need to reupload the previously submitted files for Letter of authorization image – optional.

  6. Important

    Recheck all fields to ensure that they're correct.

  7. Choose Submit registration to resubmit when you're done.

Deleting a Singapore Sender ID registration

If you no longer wish to proceed with your Singapore Sender ID registration, you can delete the registration. Registrations can only be deleted if their status is Created or Requires Updates.

To delete a registration

  1. Open the Amazon Pinpoint console at https://console.aws.amazon.com/pinpoint/.

  2. In the navigation pane, under SMS and voice, choose Phone numbers.

  3. On the Sender ID tab, choose the registration ID that you want to delete, and then choose Delete Registration.

Singapore Registration Issues

If your Singapore Sender ID is not accepted by Amazon Pinpoint you will see a message explaining why it was rejected. If you have questions about this rejections that are not answered in our Best Practices you can submit a request with our support teams.

To submit a request for information about a rejected Singapore Sender ID

  1. Open the Amazon Pinpoint console at https://console.aws.amazon.com/pinpoint/.

  2. Choose Support, and then Support Center.

  3. On the Support page, choose Create case.

  4. For Case type, choose Service limit increase.

  5. For Limit type, choose Pinpoint SMS.

  6. In the Requests section, do the following:

    • For Resource Type, choose Sender ID Registation.

    • For the Limit, choose Registration Rejection Query.

  7. For Use case description, enter the rejected Singapore Sender ID and provided rejection reason.

  8. Under Contact options, for Preferred contact language, choose the language that you prefer to use when communicating with the AWS Support team.

  9. For Contact method, choose your preferred method of communicating with the AWS Support team.

  10. Choose Submit.

The AWS Support team will provide information about the reasons that your Sender ID registration was rejected in your AWS Support case.

Singapore Sender ID registration frequently asked questions

Frequently asked questions about the Singapore Sender ID number registration process with Amazon Pinpoint.

To check if you own a Singapore Sender ID

  1. Open the Amazon Pinpoint console at https://console.aws.amazon.com/pinpoint/.

  2. In the navigation pane, under SMS and voice, choose Phone numbers.

  3. On the SenderID Registration tab, choose the Sender ID that you want to view and select the Registration ID.

While a typical review takes 1 – 3 weeks, it may take up to 5 weeks or longer in some cases to verify your information with government agencies.

A UEN is a Singapore business ID issued by Accounting and Corporate Regulatory Agency (ACRA). Local companies and businesses in Singapore can get a UEN by applying through ACRA. Once you pass through the registration and standard incorporation procedure, it will be issued. You can apply for a UEN with ACRA via Bizfile.

Yes. If you currently haven't registered your Singapore Sender ID by 2023–01–30 any message sent using a Sender ID will have its ID changed to LIKELY-SCAM

Follow the directions at Registering your Singapore Sender ID with Amazon Pinpoint to register a Sender ID.

Follow the directions at Singapore Sender ID registration status to check your registration and status.

You will need to provide your companies address, a business contact, and a use case. You can find the required information at Registering your Singapore Sender ID with Amazon Pinpoint.

If your registration is rejected, its status will be changed to Requires Updates and you can make updates by following the directions in Editing a Singapore Sender ID registration.

The IAM user/role that you use to visit the Amazon Pinpoint console must be enabled with the “sms-voice:*” permission.