Features and benefits
The Amazon Marketing Cloud Uploader from AWS solution provides the following features:
Marketers and their partners can:
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Ensure first-party signals are stored, encrypted, and controlled within your AWS account and have end-to-end visibility on each step of the activation workflow.
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Improve campaign planning by developing insights based on multi-party customer intersection and attribute enrichment.
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Provide campaign measurement and attribution with multi-party data that helps connect the dots in a consumer’s path to purchase from Amazon Ads properties to customer’s first-party and third-party signals.
Amazon Marketing Cloud Uploader from AWS transforms data to streamline ingestion into AMC
This solution transforms the data for ingestion into AMC to meet AMC’s unique requirements on the data before ingestion.
User interface for transformation of data
AMC requires a specific format prior to ingestion. Amazon Marketing Cloud Uploader from AWS provides a user interface (UI) via a webpage to define the transformations.
API to automate the transformation of data and loading into AMC
An API is available for customers looking to automate the process of transforming data, and ingestion of the transformed data into AMC.
Amazon Marketing Cloud Uploader from AWS is launched in the customer AWS account so customers have full control of the data they want to share
Users retain control over the data they’re interested in sharing with AMC.
Amazon Marketing Cloud Uploader from AWS also serves as a reference application from which developers can jump-start their own custom ETL pipelines for AMC
Developers can modify the data normalizations in the provided AWS Glue job to maximize identity resolution in AMC for their organization’s datasets.
Integration with AWS Service Catalog AppRegistry and Application Manager, a capability of Systems Manager
This solution includes an AppRegistry resource to register the solution’s CloudFormation template and its underlying resources as an application in both AppRegistry and Application Manager. With this integration, you can centrally manage the solution’s resources and enable application search, reporting, and management actions.
