Overview - IoT Channel Using Amazon Pinpoint


Given the ever-increasing number of brands competing for a finite amount of customer attention, maximizing customer engagement is vital. In today’s digital marketplace, it is critical to keep your users coming back to your applications and products.

One method that can help improve customer engagement is to deliver targeted messaging to your users. Targeted messaging can help build trust in your brand and increase conversion rates. Amazon Pinpoint helps you engage with your customers by sending targeted email, SMS and voice messages, and push notifications. With Amazon Pinpoint, you can place your customers in groups based on demographics, behaviors, or other key performance indicators that are important for your business, and send highly targeted messages to those groups.

Connected devices and products can also help you improve your customer engagement by providing a channel for personalized, relevant interactions between you and your customers. However, it can be a challenge to implement for companies without deep, in-house IoT expertise.

To help you more easily leverage the targeted messaging engine of Amazon Pinpoint for communication through connected devices, AWS offers the IoT Channel Using Amazon Pinpoint solution. This solution combines Amazon Pinpoint with AWS Lambda to help automate the process of segmenting customers and sending targeted messages to their connected devices through an IoT channel.

For example, automotive manufacturers can use this solution to identify customers impacted by a recall, and send them transactional messages about the recall.


You are responsible for the cost of the AWS services used while running this solution. As of the date of publication, the cost for running this solution with default settings in the US East (N. Virginia) Region is approximately $35 per month. This price estimate assumes you will use this solution to send two messages per week to 10,000 connected devices that are connected for 24 hours per day. Prices are subject to change. For full details, see the pricing webpage for each AWS service you will be using in this solution.