Deployment Considerations - Media2Cloud

Deployment Considerations


Currently, the Media2Cloud solution has the following known limitations:

  • Maximum media duration is limited to 4 hours

    Amazon Transcribe can process files up to 4 hours in length. For more information, see Amazon Transcribe Guidelines and Limits.

  • Concurrent Amazon Rekognition video processes are limited to 20 processes

    Amazon Rekognition supports up to 20 concurrent video processes. For more information, see Limits in Amazon Rekognition. By default, the Media2Cloud AWS CloudFormation stack enables two Amazon Rekognition video processes, one for celebrity recognition and one for label detections. Each video analysis consumes two processes. Therefore, you can run at most 10 concurrent analysis jobs with this solution.

    You can use the web interface's Settings page to enable or disable the Amazon Rekognition video processes by turning off individual detection.

          Amazon Rekognition default detection settings

Figure 6: Amazon Rekognition default detection settings

Custom Sizing

Choose from three preset Amazon Elasticsearch Service (Amazon ES) cluster sizes to support your anticipated metadata results:


  • 3 dedicated primary nodes; t2.small.elasticsearch instance type

  • 2 data nodes; m4.large.elasticsearch instance type


  • 3 dedicated primary nodes; t2.medium.elasticsearch instance type

  • 4 data nodes; m4.large.elasticsearch instance type


  • 3 dedicated primary nodes; t2.medium.elasticsearch instance type

  • 6 data nodes; m4.large.elasticsearch instance type

Integrated Partners

The Media2Cloud solution is designed to provide a standardized architecture to support AWS Technology Partners to integrate with content from AWS customers. A standardized architecture helps accelerate the migration and supply chain process, and helps Media Asset Manager (MAM) partners provide solutions for their customers.

The Media2Cloud solution integrates with the following AWS Partners: is an AWS Partner that specializes in large-scale, unstructured, active archive, and content storage management solutions for Media and Entertainment. They actively assist clients with legacy archive migrations embracing various next-generation technologies. Cloudfirst provides consulting and a product called Rapid Migrate that address the challenges of moving content out of existing LTO archives, process and move content into Amazon Simple Storage Service (Amazon S3) storage in supported content and metadata formats for Media2Cloud to initiate the ingest process.

Levels Beyond

Levels Beyond is an AWS Partner that provides a Media Asset Manager (MAM) service platform called Reach Engine. Levels Beyond can be integrated with the Media2Cloud solution through Amazon Simple Notification Service (Amazon SNS) and interface with the output to consume the JSON formatted metadata to provide customers with a rich search, discovery and management service to manage their content archives. Levels Beyond can support customers further by configuring the services to add additional metadata faceting as well as automating the processing of content for production, OTT, digital publishing and other content related services.

Nomad CMS

Nomad CMS is an AWS Partner that supports the ability to bring an OTT metadata enrichment and discovery system to existing Amazon S3 assets. Nomad augments Amazon S3 asset storage without requiring any changes to the existing asset structure or files themselves. Nomad also automatically integrates with Media2Cloud and other AWS AI/ML services. Confidence scores, labels, transcriptions, and other AI enrichment is used to tag each asset with appropriate discovery information. Searching and publishing activities are used to make the resulting metadata available to custom solutions or in support of other integration activities.


EditShare is an AWS Partner that designs and delivers high-performance, scalable, shared storage solutions that enable media professionals to create outstanding content. EditShare’s EFSv with FLOW is a Media2Cloud enabled, end-to-end cloud production solution. It supports tiered asset storage, media management, intelligent archiving, and broad compatibility with creative tools such as the Adobe Creative Suite. Highlighting just one use case, EFSv and FLOW powered workflows have fast search and seamless switching between proxy and high-resolution editing right in the video editorial application. EditShare’s Professional Services team can offer AWS customers seamless workflows designed around their business processes, leveraging solutions from EditShare and other providers.


eMAM is an AWS Partner that powers workflows for production, post-production, sharing, and distribution: the entire lifecycle of a digital asset. eMAM provides a web interface designed to support non-technical users, providing a collaboration nexus for editors and designers using integrations into Apple Final Cut and Adobe Creative Cloud applications. eMAM is flexible, with easy configuration and scalability for the entire range of use cases and verticals, to provide customers with choice and control. eMAM provides a range of options for deployment including AWS cloud and hybrid solutions. eMAM is available as a permanent license or as a subscription in the AWS Marketplace with SaaS/PaaS-Server options.


Evertz is an AWS Partner that provides the Mediator-X, a cohesive, highly scalable, infrastructure agnostic platform for Media Asset Management, Transmission Playout and Non Linear delivery applications. Evertz Mediator-X allows customers to manage their Cloud Content Factory at scale using a rich feature set of integrations and options under the functional blocks of acquisition, processing, management, production, playout, and delivery. Utilizing Media2Cloud and other AWS services, customers can gather and store both metadata and content in highly durable cloud storage, use the intuitive user-interface to visualize machine learning data alongside other customer-specific metadata or pull data from API endpoints within the Mediator-X platform.


IMT is an AWS Partner that provides SoDA, a new way to control data movement between storage tiers, on-site and in the cloud. Since its inception 13 years ago, IMT has grown to become a leading next-gen Systems Integrator supporting over 800+ customers in Media & Entertainment, broadcast, sports, and corporate video in North America. SoDA is IMT’s Intelligent Data Management Software that can be leveraged as a simple data migration tool to help customers move off from legacy archives, as well as broker data movement to and from the cloud to various endpoints. Designed to work with all types of storage—on-premises, hybrid, and AWS—users can define rich, flexible policies or manually transfer data. SoDA plugs into multiple MAM solutions to empower end users to control their own data movement.


Starchive is an AWS Partner that offers a command center for today’s content producers. Starchive brings the power of digital asset management to the entrepreneur and small/medium business with the elegance of a modern consumer SaaS application and at a fraction of the cost of comparable solutions. Starchive helps users find the signal in the noise of their digital chaos and get back to work building their brand, business, and bottom line. In a world where every individual has the power to create and the opportunity to consume digital media 24/7—every business has the mandate to be a content powerhouse to thrive. Learn more about how Starchive used Media2Cloud to help Essence Magazine support their 50-year anniversary by improving the accessibility to their historical archive.


TrackIt is an AWS Advanced Consulting Partner with decades of experience in the Media & Entertainment industry and a wealth of cloud technology design and deployment work performed for many media-centric companies. TrackIt has experience building advanced pipelines that include AI/ML tools and integration with asset management systems, along with transcoding, rendering, VOD, OTT, live streaming, cloud-based editorial, and collaborative online tools. Learn more about how Trackit used Media2Cloud to help Jukin Media improve the utility of their archive.

Regional Deployment

This solution uses the Amazon Rekognition, Amazon Comprehend, and Amazon Transcribe services which are currently available in specific AWS Regions only. Therefore, you must launch this solution in an AWS Region where these services are available. For the most current service availability by region, refer to the AWS Regional Services List.