Real-Time Web Analytics with Kinesis Data Analytics
Real-Time Web Analytics with Kinesis Data Analytics

Overview

Tracking website metrics in real-time can provide insight into who visits your website, where they come from, and what content they view. You can track time series data on visitor counts, page views, time spent on site, channels driving traffic, actions visitors take, and other custom metrics. This insight can help you react quickly to changing conditions and emerging situations.

Amazon Web Services (AWS) offers a comprehensive set of powerful, flexible, and simple-to-use services that enable you to extract insights and actionable information in real time. Amazon Kinesis is a platform for streaming data on AWS, offering key capabilities to cost-effectively process streaming data at any scale. Kinesis capabilities include Amazon Kinesis Data Analytics, the easiest way to process streaming data in real time with standard SQL without having to learn new programming languages or processing frameworks.

To help customers more easily leverage Kinesis Data Analytics, AWS offers the Real-Time Web Analytics with Kinesis Data Analytics solution, a reference implementation that automatically provisions the services necessary to collect, process, analyze and visualize website clickstream data in real-time. This solution is designed to provide a framework for analyzing and visualizing metrics, allowing you to focus on adding new metrics rather than managing the underlying infrastructure.

Real-Time Web Analytics with Kinesis Data Analytics creates a web activity monitoring system that includes beacon web servers to log requests from a user's web browser, Amazon Kinesis Data Firehose to capture website clickstream data, Kinesis Data Analytics to compute metrics in real-time, and Amazon Simple Storage Service (Amazon S3) and Amazon DynamoDB to durably store metric data. The solution features a dashboard that visualizes your website clickstream activity metrics in real-time.

Cost

You are responsible for the cost of the AWS services used while running this reference deployment. As of the date of publication, the baseline cost for running this solution with default settings in the US East (N. Virginia) Region is approximately $100 per month. This cost estimate assumes the solution will record 1 million events per day with an average size of one kilobyte per event. Note that the monthly cost will vary depending on the number of events the solution processes. For 10 million events per day, the cost is approximately $170 per month. For 100 million events per day, the cost is approximately $950 per month. Prices are subject to change. For full details, see the pricing webpage for each AWS service you will be using in this solution.

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