Networking and content delivery - Video Streaming Advertising Lens

Networking and content delivery

The optimal networking solution for a workload varies based on latency, throughput requirements, jitter, and bandwidth. Physical constraints, such as user or on-premises resources, determine location options. These constraints can be offset with edge locations or resource placement. 

On AWS, networking is virtualized and is available in a number of different types and configurations. This makes it easier to match your networking needs. AWS offers product features (for example, Enhanced Networking, Amazon EC2 networking optimized instances, Amazon S3 transfer acceleration, and dynamic Amazon CloudFront) to optimize network traffic.

AWS also offers networking features (for example, Amazon Route 53 latency routing, Amazon VPC endpoints, AWS Direct Connect, and AWS Global Accelerator) to reduce network jitter.

This focus area shares guidance and best practices to design, configure, and operate efficient networking and content delivery solutions in the cloud.

ADVPERF05: How do you build network architecture to provide efficient performance and improved user experience for your advertising workload?

By using the various networking services provided by AWS, you can build a high- performance, low-latency, and highly available network architecture. For advertising workloads, a robust network architecture is particularly important, as all ad requests rely on a stable network to function properly.

Building a robust and efficient network architecture is crucial for delivering optimal performance and an exceptional user experience for advertising workloads on AWS.

Implementing best practices such as network segmentation, monitoring, automatic scaling, and load balancing further contributes to efficient performance and improved user experience.

Regularly review and optimize your network configuration, implement disaster recovery plans, and use content delivery networks like Amazon CloudFront to provide reliable advertising servies to your customers.