Introduction - Modern Application Development on AWS


Modern companies are increasingly global, and their products are increasingly digital. These digital products—such as cloud infrastructure, mobile apps, big data pipelines, and social media—are influencing application development, which requires an unprecedented pace of change for companies. To achieve this speed, business leaders must adapt their culture, processes, and technologies to the new reality of this digital age.

Rapid innovation is vital for modern companies, which must drive growth by making the most of their human resources, seeking out new opportunities, and nurturing new ideas. Digital technology is at the core of this rapid innovation.

Accelerating the Innovation Flywheel

Businesses in almost all industries are experiencing an unprecedented pace of change, and rapid innovation is crucial to improving their pace. Small, unknown competitors can get ahead in a matter of months by focusing on innovation, so it is essential to not only innovate, but to do so quickly.

Amazon has learned that experiments let you innovate faster. To accelerate innovation, we perform an experiment, listen to user feedback, and experiment again. We do not fear failure, but apply the learnings from each experiment in future efforts. We call this the innovation flywheel. To spin this flywheel rapidly, we need a system to release products, collect feedback, add new features, and release again. The features of modern applications make this process possible, and enable you to spin the flywheel and get ahead of the competition through rapid innovation.