Entry Point
You can have an interest in delivering a software as a service and want to develop a model that can be used to assess the financial and strategic readiness of the market and the company. The focus is on capturing the information that is needed to make a data-driven decision about bringing a SaaS offering to market. The starting point of the business planning phase is to develop a robust business case to identify the opportunity and build the financial model to make a go/no-go decision for the SaaS initiative. If decided to move forward, you should plan the operational model that will support the end-to-end needs of the new SaaS business.